虚拟现实媒介叙事用户注意力引导机制实证研究  

Empirical Study on Users'Attention Guidance Mechanism in the Virtual Reality Media Narrative

作　　者：刘锦宏[1] 陈姜同 张子妍 王一雪 LIU Jinhong;CHEN Jiangtong;ZHANG Ziyan;WANG Yixue(School of Law and Humanities,Wuhan University of Technology)

机构地区：[1]武汉理工大学法学与人文社会学院

出　　处：《出版与印刷》2024年第5期1-12,共12页Publishing & Printing

基　　金：2021年度国家社科基金重大项目“虚拟现实媒介叙事研究”(编号21&ZD326)。

摘　　要：通过脑电实验测试不同注意力引导方式对虚拟现实媒介用户注意力和专注度的影响差异,为虚拟现实媒介叙事设计与优化提供科学依据。文章利用脑电波技术和访谈法分析在虚拟现实媒介叙事中,文字、发光和声音三种引导方式以及色彩对用户注意力引导的差异。研究结果表明,在文字、发光、声音三种引导方式下,实验对象大脑中α、β、θ波段的功率大小均存在统计学意义的显著性差异,其中声音引导方式对实验对象注意力引导效果最强,发光引导方式引导效果次之,文字引导方式引导效果最弱;三种引导方式两两之间均具有显著正向相关性,即在虚拟现实媒介叙事中同时使用两种引导模式,更能吸引用户注意力;在色彩引导方面,红色最能吸引实验对象注意力。基于实验结论,文章提出了具体的应对之策,以帮助虚拟现实媒介叙事提升叙事效果和用户体验。By conducting electroencephalogram(EEG)experiments to test the differences in the effects of different attention guidance methods on the attention and focus of virtual reality media users,this study provides a scientific basis for the design and optimization of the virtual reality media narrative.The article uses the EEG analysis method and the interview method to analyze the differences in the guidance effects on users'attention through the text guidance,light guidance,and sound guidance in the virtual reality media narrative,as well as the color guidance.The research results indicate that there are statistically significant differences in the power levels of the alpha,beta,and theta bands in the brains of experimental subjects under three guidance methods.Among them,the sound guidance has the strongest effect on guiding the attention of experimental subjects,followed by the light guidance,and the text guidance has the weakest effect.There is a significant positive correlation between each of the three guidance methods,that is,using two guidance methods simultaneously in the virtual reality media narrative can better attract users'attention.In terms of the color guidance,red is the most effective in attracting the attention of experimental subjects.Based on the experimental conclusions,the article proposes specific strategies to help enhance the narrative effectiveness and users'experience of the virtual reality media narrative.

关 键 词：虚拟现实 媒介叙事 用户行为 注意力引导 脑电实验 

分 类 号：G252[文化科学—图书馆学] TP391.9[自动化与计算机技术—计算机应用技术]