数字时代的城市书展与青年文化共鸣——基于小红书平台上海书展讨论的文化分析  

Urban Book Fairs in the Digital Age and Youth Cultural Resonance--A Study of the Shanghai Book Fair on Xiaohongshu

作　　者：邓舟扬 DENG Zhouyang(School of Publishing,Communication University of Zhejiang)

机构地区：[1]浙江传媒学院出版学院

出　　处：《出版与印刷》2024年第5期32-42,共11页Publishing & Printing

摘　　要：关注城市书展作为青年文化共鸣的媒介如何形塑青年的文化品位、文化风尚与文化共识。文章选取上海书展为案例,采用内容分析法对小红书平台中围绕上海书展的公共讨论进行解读,从文化空间、文化品位、文化仪式三个维度解构上海书展的社会文化内涵,并探讨这三个维度对青年文化共鸣的塑造与凝聚。研究发现,上海书展作为一个复合型文化活动,不仅在塑造城市形象、引领大众阅读、传承人文精神方面起到了积极作用,还通过选书策略和主题设置引领了社会文化潮流,提升了大众阅读品位。同时,上海书展通过系统布置各类象征性符号和精心策划的互动活动,营造了浓厚的文化仪式感,为公众提供了独特的文化体验。研究指出,上海书展在城市文化和青年文化的塑造方面发挥了关键作用,促进了城市文化的发展与青年文化的认同和共鸣。This study examines how urban book fairs act as media for youth cultural resonance,shaping young people’s cultural tastes,cultural trends,and cultural consensus.By analyzing discussions on the Xiaohongshu platform with the content analysis method,the paper takes the Shanghai Book Fair as the example,explores the socio-cultural impact of the Shanghai Book Fair through the lenses of cultural space,cultural taste,and cultural ritual,and explores the shaping and cohesion of youth cultural resonance through these three dimensions.The findings suggest that the Shanghai Book Fair,as a composite cultural event,not only plays a positive role in shaping the city’s image,leading public reading,and inheriting humanistic spirit,but also leads social and cultural trends through book selection strategies and theme settings,enhancing the public’s reading taste.The Shanghai Book Fair creates a strong sense of cultural ceremony through the systematic arrangement of various symbolic symbols and carefully planned interactive activities,providing the public with a unique cultural experience.Research shows that the Shanghai Book Fair plays a key role in shaping urban and youth culture,promoting the development of urban culture and the identification and resonance of youth culture.

关 键 词：上海书展 城市书展 小红书 文化空间 文化品位 文化仪式 

分 类 号：G239.27[文化科学] G230.7G127