人工智能驱动数字创意产业价值重构与商业模式创新——探索人工智能对数字创意行业的变革与重塑  

AI-Driven Value Reconstruction and Business Model Innovation in the Digital Creative Industry

作　　者：孙璐 孙文琪[2] 何景明 SUN Lu;SUN Wen-qi;HE Jing-ming(School of Cultural Industry and Tourism,Xiamen University of Technology,Xiamen Fujian 361024,China;School of Economics and Management,Northeast Agricultural University,Harbin 150030,China)

机构地区：[1]厦门理工学院文化产业与旅游学院,福建厦门361024 [2]东北农业大学经济管理学院,哈尔滨150030

出　　处：《湖北第二师范学院学报》2024年第10期71-75,共5页Journal of Hubei University of Education

基　　金：教育部人文社会科学研究“基于复杂系统的数字创意产业全球价值链演变研究”(19YJAZH078)。

摘　　要：基于价值重构视角,探讨了人工智能(AI)赋能数字创意产业高质量发展的路径。研究发现,人工智能通过优化生产流程、促进资源配置、催生新业态和重塑价值链,全面提升了数字创意产业的价值创造能力。同时,人工智能驱动的产品智能化、服务个性化、平台智慧化和生态系统化变革,为产业注入了新的发展活力。然而,人工智能赋能数字创意产业仍面临技术、内容、就业和伦理等多重风险。因此要强化技术攻关,优化人才培养,完善法规政策,构建伦理治理机制,多措并举防范化解风险,以确保数字创意产业的安全、包容、可持续发展提供启示。From the perspective of value reconstruction,the path for artificial intelligence(AI)is explored to empower the high-quality development of the digital creative industry.The study finds that AI comprehensively enhances the value creation capabilities of the digital creative industry by optimizing production processes,promoting resource allocation,fostering new business forms,and reshaping the value chain.At the same time,AI-driven transformations in product intelligence,service personalization,platform smartization,and ecosystem systematization inject new vitality into the industry's development.However,AI’s empowerment of the digital creative industry still faces multiple risks,including technology,content,employment,and ethics.In response to these problems,some measures are put forward such as strengthening technological breakthroughs,optimizing talent cultivation,improving laws and policies,and constructing ethical governance mechanisms to prevent and mitigate risks.The aim is to provide insights for the safe,inclusive,and sustainable development of the digital creative industry.

关 键 词：人工智能 数字创意产业 价值重构 商业模式创新 

分 类 号：G114[文化科学]