乡村篮球发展的社会化分析——以贵州台江县“村BA”为例  

Social Analysis of the Development of Rural Basketball in China: A Case Study of "Village BA" in Taijiang County, Guizhou Province

作　　者：王田祖 WANG Tianzu(School of Physical Education,Lanzhou University of Finance and Economics,Lanzhou Gansu730020)

机构地区：[1]兰州财经大学体育教学部,甘肃兰州730020

出　　处：《甘肃高师学报》2024年第5期115-119,共5页Journal of Gansu Normal Colleges

基　　金：甘肃哲学社会科学规划项目“甘肃民族地区体育产业助力乡村振兴的路径研究——以临夏州为个案”(2021YB102);甘肃省教育厅创新能力提升项目“体育产业助力‘三区三州’乡村振兴研究”(2021B-286)。

摘　　要：“三大球”的振兴是体育强国的标志之一.乡村篮球是乡村全面振兴的重要内容,乡村篮球赛事为乡村文化发展、经济发展注入新动能.“村BA”之所以深受民众喜爱,究其原因是在乡村振兴大背景下,国家相关政策的大力加持、网络自媒体的推动助力以及与地区民俗文化的融合发展,强化了农村民众积极投入体育运动的意识,体现出广大人民群众对美好生活的向往.另外,多部门的协同、和美乡村建设、农村现代化的践行助力了乡村篮球赛事.乡村篮球持续、科学的发展,必须坚持农民参与、农民为主体、人民至上的办赛原则,要融合本地区的民族文化,积极扩大篮球市场影响力.The revitalization of the"three big balls"is one of the symbols of sports power.Rural basketball is an important part of the overall revitalization of the countryside,and rural basketball events inject new momentum into rural cultural development and economic development.The reason why village BA is popular among the people is that in the context of rural revitalization,the strong support of relevant national policies,the promotion and assistance of online self-media,and the integration and development with regional folk culture have strengthened the awareness of rural people to actively participate in sports,reflecting the broad masses of people's yearning for a better life.In addition,the collaboration of multiple departments,the construction of harmonious countryside,and the practice of rural modernization have helped promote rural basketball events.The sustainable and scientific development of rural basketball should adhere to the principles of farmer participation,farmers as the main body,and people first,integrate local ethnic culture,and actively expand the influence of basketball in the market.

关 键 词：“村BA” 乡村篮球 乡村振兴 社会化分析 

分 类 号：G80-3[文化科学—运动人体科学]