阅读新时代多模态中国稻作文化传播路径设计研究  

作　　者：梁芳 李伟鸿 李煦[1] 

机构地区：[1]湖南农业大学,长沙410128

出　　处：《智慧农业导刊》2024年第22期57-59,63,共4页JOURNAL OF SMART AGRICULTURE

摘　　要：图书馆是文化传播的重要阵地,阅读推广是图书馆促进公众阅读行为的服务,肩负着优秀文化传播的使命。中国稻作文化承载着世界最早的农耕文明信息,是世界的瑰宝。研究图书馆以阅读推广为手段,面向读者用户探索中国稻作文化传播的可行路径具有重要的意义。该研究采用案例分析法、文献分析法,梳理图书馆组织实践中国稻作文化传播的现状及传播过程存在的问题,从阅读推广视角走近稻作文化。作者设计基于阅读推广的多模态中国稻作文化教育传播、主题文旅传播、融媒体传播3条有效路径,为图书馆阅读推广提高文化组织传播力提供借鉴和参考。Libraries are an important position for cultural communication.Reading promotion is the library's service to promote public reading behavior and shoulders the mission of excellent cultural communication.Chinese rice culture carries the world's earliest agricultural civilization information and is a treasure of the world.It is of great significance to study how libraries use reading promotion as a means to explore feasible paths for the dissemination of Chinese rice farming culture to readers and users.The study used case analysis and document analysis methods to sort out the current situation of library organization and practice of the dissemination of rice farming culture in China and the problems existing in the dissemination process,and approached rice farming culture from the perspective of reading promotion.This paper has designed three effective paths based on reading promotion:multi-modal Chinese rice farming culture education dissemination,thematic cultural tourism dissemination,and integrated media dissemination,providing reference for library reading promotion and improving the communication power of cultural organizations.

关 键 词：阅读推广 多模态 中国稻作文化 传播路径 设计研究 

分 类 号：G122[文化科学]