绿色农产品营销策略研究  

作　　者：许腾飞 周旭东[1] 

机构地区：[1]河南科技大学,河南洛阳471000

出　　处：《智慧农业导刊》2024年第22期124-127,共4页JOURNAL OF SMART AGRICULTURE

摘　　要：该文深入探讨绿色农产品在当前市场环境下的营销策略。通过分析绿色农产品的特点结合消费者需求和市场环境,提出若干针对性的营销对策。随着健康饮食观念的普及和消费者对食品安全、环保意识的提升,绿色农产品逐渐受到市场的青眯。作为农业大国,我国绿色农产品的发展不仅关系到农业产业结构的优化升级,也对于保障人民健康和提高生活品质具有重要意义。然而,在实际营销过程中,绿色农产品面临着品牌建设落后、目标市场定位不够精准、消费者信任度低等挑战。因此,研究绿色农产品的营销对策,对于推动绿色农业的发展、满足消费者需求具有重要意义。该文将研究绿色农产品的营销,分析绿色农产品营销面临的问题和机遇,并提出相应的对策。This article discusses in depth the marketing strategies of green agricultural products in the current market environment.By analyzing the characteristics of green agricultural products,combined with consumer needs and market environment,several targeted marketing countermeasures are put forward.With the popularization of the concept of healthy eating and the improvement of consumers'awareness of food safety and environmental protection,green agricultural products have gradually attracted the attention of the market.As a major agricultural country,the development of China's green agricultural products is not only related to the optimization and upgrading of the agricultural industrial structure,but also of great significance to ensuring people's health and improving the quality of life.However,in the actual marketing process,green agricultural products face the challenges of backward brand building,inaccurate target market positioning,and low consumer trust.Therefore,studying marketing strategies for green agricultural products is of great significance for promoting the development of green agriculture and meeting consumer needs.This article will study the marketing of green agricultural products,analyze the problems and opportunities faced by green agricultural product marketing,and propose corresponding countermeasures.

关 键 词：绿色农产品 营销问题 现代农业 品牌建设 绿色消费理念 

分 类 号：F323[经济管理—产业经济]