促进还是抑制:社会信任对绿色生活方式的影响机制  

Promotion or Suppression:A Study on the Mechanism of Social Trust’s Impact on Green Lifestyle

作　　者：雷开春[1] 王晓楠[2] LEI Kaichun;WANG Xiaonan(Institute of Sociology,Shanghai Academy of Social Sciences,Shanghai 200020,China;School of Public Management,Shanghai Open University,Shanghai 200433,China)

机构地区：[1]上海社会科学院社会学研究所,上海200020 [2]上海开放大学公共管理学院,上海200433

出　　处：《北京理工大学学报（社会科学版）》2024年第6期74-83,共10页Journal of Beijing Institute of Technology：Social Sciences Edition

基　　金：国家社会科学基金项目“城市居民绿色生活方式转型的社会机制研究”(22BSH037)。

摘　　要：绿色生活方式转型对推动生态文明建设具有重要意义。基于价值—信念—规范理论和信任—信息—合作模型等,构建“社会信任—环境风险感知—环境关心—绿色生活方式”的理论分析框架,采用中国综合社会调查(CGSS)2021年数据,运用结构方程模型,探索社会信任对绿色生活方式的影响机制,分析环境风险感知和环境关心的中介效应。研究表明:(1)居民社会信任程度的提高,可以直接激发绿色生活方式意愿,从而间接促进绿色生活方式行为;(2)居民社会信任程度的提高,会降低环境风险感知,间接抑制绿色生活方式行为;(3)社会信任会通过降低环境风险感知而减少环境关心,再同时间接抑制绿色生活方式意愿和行为。社会信任对绿色生活方式的双重作用机制表明,社会信任可能是一把“双刃剑”:社会信任虽然能直接促进绿色生活方式的形成,推动绿色生活方式的转型,但是也可能通过降低环境风险感知和环境关心,抑制绿色生活方式的意愿和行为。因此,培育居民绿色生活方式可直接聚焦环境风险感知和环境关心,激发居民保护环境的内在情感和动力,以有效促进居民绿色生活方式的转型。The transformation to green lifestyle is of great significance for promoting the construction of ecological civilization.In this article,a theoretical analysis framework of“social trust environmental risk perception environmental care green lifestyle”was constructed based on the value belief norm theory and the trust information cooperation model.Using data from the China Comprehensive Social Survey(CGSS)in 2021 and structural equation modeling,the mechanism of social trust’s impact on green lifestyle was analyzed,and the mediating effect of environmental risk perception and environmental care was explored.Research has shown that:(1)Social trust has a direct positive impact on people’s willingness to adopt a green lifestyle,but has no direct impact on the behavior of a green lifestyle,(2)Environmental risk perception plays a mediating role in the impact path of social trust on green lifestyle behavior,and an increase in social trust will reduce environmental risk perception,thereby inhibiting the formation of green lifestyle behavior,(3)Social trust reduces environmental concern through lowering environmental risk perception,and then indirectly influences the willingness and behavior of green lifestyles.The impact of social trust on green lifestyles has a dual effect.Social trust may be a double-edged sword:although social trust can directly promote the formation of green lifestyles and the transformation to green lifestyles,it may also suppress the willingness and behavior of green lifestyles by reducing environmental risk perception and environmental concern.Therefore,the cultivation of a green lifestyle for residents should directly focus on environmental risk perception and environmental concern,and stimulate residents’internal emotions and motivation to protect the environment,so as to effectively promote the transformation of residents’green lifestyle.

关 键 词：绿色生活方式 社会信任 环境风险感知 环境关心 

分 类 号：C93[经济管理—管理学]