互惠视角下中国海外代工企业东道国恶性事件应对机制研究--基于华诚制衣越南分厂的分析  

Response Mechanism of Malignant Event in Host Country of Chinese Overseas OEM Enterprise from the Perspective of Reciprocity:Analysis of Huacheng Garment Branch in Vietnam

作　　者：冯永春[1] 王玲 王瑶 苏萌萌 Feng Yongchun;Wang Ling;Wang Yao;Su Mengmeng(School of Business,Tianjin University of Finance and Economics;School of Management,Tianjin University of Commerce)

机构地区：[1]天津财经大学商学院 [2]天津商业大学管理学院

出　　处：《南开管理评论》2024年第7期197-208,共12页Nankai Business Review

基　　金：国家自然科学基金项目(72072123、72202156)资助。

摘　　要：以往研究未充分揭示中国海外代工企业如何应对东道国恶性事件的冲击与挑战。本文以华诚制衣越南分厂作为分析对象,深入剖析其应对东道国恶性事件冲击的全过程。研究发现:中国海外代工企业可以通过互惠团结“内部力量”,共同抵御东道国恶性事件的冲击;具体而言,需要企业萌生互惠意识,在日常管理中植入互惠规范、采取互惠举措、加强互惠管理以深植互惠理念,从而与外派管理者和当地员工实现“交易互惠”与“情感互惠”,并在此过程中逐渐培养员工的“互惠心智”,建立起稳固的“互惠关系”,使企业总部、外派管理者和当地员工共同构筑应对东道国恶性事件的“合力”。本文填补了东道国恶性事件应对研究的缺口,拓展并丰富了现有的互惠理论研究,对中国海外代工企业应对东道国恶性事件的冲击具有重要的指导与借鉴意义。In order to seek cost advantages,many OEM enterprises in China have implemented industrial transfer and set up factories in economically underdeveloped countries to take advantage of cheap labor and other resources.However,Chinese OEM enterprises often suffer from the impact of malignant events in overseas,which seriously disrupt their production and business activities,posing a serious threat to the survival and development of Chinese OEM enterprises in host country.This has made how to respond to the impact of malignant events in the host country a pressing problem to be solved.

关 键 词：代工企业 恶性事件 情感互惠 交易互惠 互惠心智 

分 类 号：D822.3[政治法律—政治学] F426.86[政治法律—外交学] F433.3[经济管理—产业经济]