以短视频为媒:物质性变更下的知识感知重塑及其社会文化效应  

Short Video as the Medium:The Reshaping of Knowledge Perception and Its Sociocultural Effects in the Context of Materiality Transformation

作　　者：李颖彦 申启武[2] LI Ying-yan;SHEN Qi-wu(School of Journalism and Media,Chongqing Normal University,Chongqing 401331,China;School of Journalism and Communication,Jinan University,Guangzhou 510632,China)

机构地区：[1]重庆师范大学新闻与传媒学院,重庆401331 [2]暨南大学新闻与传播学院,广东广州510632

出　　处：《编辑之友》2024年第11期59-65,共7页Editorial Friend

基　　金：重庆师范大学(人才引进/博士启动)基金项目“深度媒介化时代用户的信息感知研究”(24XWB041)。

摘　　要：作为知识传播的新型基础设施,短视频以其强大的媒介逻辑与知觉技术形塑了互联网知识传播规则,并促使用户涵养出新的感知结构与行为模式。这种新的知识传播规则和感知模式在加深用户对知识速成与知识娱乐化追求的同时,也造成了知识权威体系遭受冲击、思维浅薄化、“知识鸿沟”加剧等社会文化效应。在对知识类短视频进行研究的过程中,媒介物质性分析视角的运用能够从媒介装置的底层原理中理解和把握某种社会文化现象形成的原因,同时也为媒介批判研究开辟出更为本质直观的批判路径。As a new infrastructure for knowledge dissemination,short videos shape the rules of internet knowledge dissemination with their powerful media logic and perceptual technology.They also promote users to cultivate new perceptual structures and behavioral patterns.This new knowledge dissemination rule and perception model not only deepens users'pursuit of rapid knowledge acquisition and entertainment-oriented knowledge expansion,but also causes social and cultural effects such as the impact on the knowledge authority system,shallow thinking,and intensified knowledge gap.In the process of researching knowledge-based short videos,the application of media materiality perspective can facilitate understanding and grasping the reasons for the formation of a certain social and cultural phenomenon behind the underlying principles of material devices,and also open up a more essential and intuitive critical path for media critical research.

关 键 词：知识 短视频 媒介物质性 感知结构 媒介化 

分 类 号：G206[文化科学—传播学]