文化反哺视角下老年群体互联网直播的使用探索——以黔南州为例  

Exploration of the Audience Demand for Internet Live Streaming among the Elderly Population from the Perspective of Cultural Feedback-Taking Qiannan Prefecture as an Example

作　　者：施赵宏 李毅[1] SHI Zhaohong;LI Yi(Qiannan Normal University for Nationalities,Duyun Guizhou,558000,China)

机构地区：[1]黔南民族师范学院,贵州都匀558000

出　　处：《文化创新比较研究》2024年第27期49-53,共5页Comparative Study of Cultural Innovation

基　　金：2022年贵州省大学生创新创业训练计划项目(省级一般项目)“‘莲山剑水,温暖银丝’直播人才孵化基地”(项目编号:S202210670003X)。

摘　　要：该研究分析老年群体互联网直播使用现状,了解老年群体观看互联网直播的目的、兴趣偏好、个性化需求与相关阻碍,从文化反哺视角为大学生网络直播的人文关怀、创新发展提供相关建议。研究以大学生直播创业团队、黔南州当地网络直播老年受众群体作为研究对象,采用文献对比、方便抽样的结构性访谈等研究方法,了解互联网老年受众群体对网络直播的看法,分析当下大学生直播团队协助构建老年友好网络社区时面临的障碍,并针对老年人在直播使用网络时遇到的障碍、问题、困境等现状提出相关对策建议:缩减当下老年人与晚辈间“数字鸿沟”、推动代际之间的文化反哺、促进信息化社区“积极老龄化”等。This research aims to analyze and understand the current use of Internet live broadcast among the elderly,explore the purpose,interest preference,personalized needs and related obstacles of the elderly to watch Internet live broadcast,and provide relevant suggestions for humanistic care and innovative development of college students'online live broadcast from the perspective of cultural feedback.The research focuses on college students'live streaming entrepreneurship teams and the local online live streaming audience of elderly people in Qiannan Prefecture.By using research methods such as literature comparison and convenient sampling structural interviews,we can understand the views of the elderly audience groups on webcasting on the Internet,and analyze the obstacles faced by the current college students'live broadcast team when helping to build a friendly online community for the elderly.It proposes relevant countermeasures and suggestions for the obstacles,problems,and difficulties encountered by the elderly when using live streaming:reducing the"digital divide"between the elderly and younger generations,promoting cultural feedback between generations,and promoting the"active aging"of information-based communities.

关 键 词：老年群体 人文关怀 网络直播 文化反哺 网络社区 积极老龄化 

分 类 号：G206[文化科学—传播学]