冬奥遗产对京张地区体育文旅产业发展的赋能效应——论冬奥场馆的有效利用  

The Empowering Effect of Winter Olympics Legacy on the Development of the Sports and Tourism Industry in the Beijing and Zhangjiakou Area--On the Effective Utilization of Winter Olympics Venues

作　　者：张丽茹[1] 刘庚辰 王牧群 王万祥 ZHANG Liru;LIU Gengchen;WANG Muqun;WANG Wanxiang(School of Physical Education,Zhangjiakou University,Zhangjiakou 075000,China;Technical College for the Deaf,Tianjin University of Technology,Tianjin 300384,China;Department of Arts and Sports,Experimental Middle School of Zhangjiakou,Zhangjiakou 075032,China)

机构地区：[1]张家口学院体育学院,河北张家口075000 [2]天津理工大学聋人工学院,天津300384 [3]张家口市实验中学艺体部,河北张家口075032

出　　处：《冰雪运动》2024年第5期86-90,共5页China Winter Sports

基　　金：河北省体育科技研究课题资助项目(2025CY32)。

摘　　要：北京冬奥会的成功举行为我国积累下丰厚的物质文化遗产,在后冬奥时代充分利用好冬奥冰雪场馆,有助于推动京张体育文化旅游带的构建。通过分析冬奥冰雪场馆的建设特点,得出科学合理的建设布局有效促进区域联动、绿色科技的建设标准有效提升发展质量、开放共享的建设初衷有效保障产业升级,对于京张地区体育文旅产业起到赋能作用。提出保障资金与管理,保持场馆稳定运营;推动性质转型,开发多元化场馆功能;倡导多主体共享共治,增强惠民服务性等策略。旨在以此促进后冬奥时期京张地区冰雪场馆的有效利用,进一步挖掘及发挥冬奥遗产的经济价值和社会效益,推动冰雪产业与京张体育文化旅游带建设协同共进,助力区域高质量发展及全民健身、冰雪强国战略目标的实现。The successful holding of the Beijing Winter Olympics has created a rich legacy of material and cultural resources for China.Effectively utilizing these winter sports venues in the post-Olympic era will promote the construction of the Beijing and Zhangjiakou sports and cultural tourism belt.By analyzing the construction characteristics of the Winter Olympics ice and snow venues,it is concluded that the scientific and reasonable construction layout could effectively promote regional linkage,the construction standard of green science and technology could effectively improve the quality of development,and the construction intention of openness and sharing could effectively guarantee the industrial upgrading,which is an empowering role for the sports,culture and tourism industry of Beijing and Zhangjiakou area.It is proposed to safeguard funds and management,maintain stable operation of the venues;promote nature transformation,develop diversified venue functions;advocate multi-principal sharing and common governance,enhance the serviceability of the people and other strategies.These strategies aim to enhance the effective use of winter sports venues in the post-Olympic period,further leveraging the economic and social value of the Winter Olympics legacy,and advancing the coordinated development of the ice and snow industry with the Beijing and Zhangjiakou sports and tourism corridor.This will support regional high-quality development as well as the national goals of public fitness and becoming a leading ice and snow sports nation.

关 键 词：冬奥遗产 冬奥场馆 体育文旅 产业赋能 京张地区 

分 类 号：G80-052[文化科学—运动人体科学] G818.2[文化科学—体育学]