全媒体环境下商业银行声誉风险管理策略研究  

Study on Reputation Risk Management Strategies for Commercial Banks in the Omnimedia Environment

作　　者：娄芸 Lou yun

机构地区：[1]中国建设银行总行公共关系与企业文化部声誉风险管理处

出　　处：《工程经济》2024年第8期78-80,共3页ENGINEERING ECONOMY

摘　　要：当前,媒体生态环境正在发生深刻变化,信息传播进入了全方位、全媒介传播时代。为适应全媒体环境下声誉风险管理面临的新形势、新变化,商业银行应从源头管控、媒体关系维护、员工意识教育等多方面齐抓共管,持续营造良好的舆论环境,更高效率、更高水平地推动声誉风险管理工作实现高质量发展。The media landscape is undergoing profound changes,with information dissemination entering an era of comprehensive,cross-platform communication.To adapt to the new trends and shifts in reputation risk management within this environment,commercial banks must adopt a multi-faceted approach,addressing risk control at the source,maintaining media relations,and educating employees.By fostering a positive public opinion environment,they can drive the high-quality development of reputation risk management with greater efficiency and effectiveness.

关 键 词：全媒体 商业银行 声誉风险 风险管理 

分 类 号：F832.33[经济管理—金融学]