王昭君传说的跨媒介叙事——以内蒙古地区流传的王昭君传说为中心  

Transmedia Narrative of the Legend of Wang Zhaojun:Focusing on the Legend of Wang Zhaojun in Inner Mongolia

作　　者：马会[1] MA Hui(School of Literature,Chifeng University,Chifeng 024000,China)

机构地区：[1]赤峰学院文学院,内蒙古赤峰024000

出　　处：《赤峰学院学报（哲学社会科学版）》2024年第10期44-47,共4页Journal of Chifeng University：Philosophy and Social Science Chinese Edition

基　　金：2021年度内蒙古自治区高等学校科学研究人文社科重点项目“内蒙古民族文化交流类民间故事整理与研究”(NJSZ21018)。

摘　　要：在当今媒介时代背景下,民间传说的跨媒介叙事研究有助于推动民间传说的资源转化。内蒙古流传的王昭君传说集中于王昭君出塞途中和出塞后的叙述,反映了草原人民对昭君的爱戴及对民族友好团结的歌颂。文章从文本的媒介转换入手,分析从史书记载到口头传播、从口头传播到经典书写、从经典书写到视听传播、从视听传播到电子媒介传播下王昭君形象的演变,进一步揭示出王昭君传说的和合思想及促进民族交往交流交融的精神价值。In the context of the contemporary media landscape,cross-media narrative research on folklore can facilitate the transformation of folklore resources.The legend of Wang Zhaojun,which is widely disseminated in Inner Mongolia,is centred on the narratives of Wang Zhaojun on her journey to and subsequent departure from the embassy.These narratives reflect the admiration of the grassland people for Zhaojun and the glorification of ethnic friendship and unity.The article begins by examining the transformation of the text through the lens of media evolution.It traces the evolution of the image of Wang Zhaojun from the historical record to oral transmission,from oral transmission to classical writing,from classical writing to audiovisual transmission,and from audiovisual transmission to electronic media transmission.This analysis reveals the underlying ideology of peace and harmony in the legend of Wang Zhaojun and the spiritual value of promoting interaction and exchange between ethnic groups.

关 键 词：王昭君传说 跨媒介叙事 内蒙古 

分 类 号：I207.7[文学—中国文学] G206.2[文化科学—传播学]