基于校园文化的纪念品设计策略研究  

Research on Souvenir Design Strategies Based on Campus Culture

作　　者：张光 ZHANG Guang(Beihai University of Art and Design,Beihai 536000,China)

机构地区：[1]北海艺术设计学院,广西北海536000

出　　处：《绿色包装》2024年第10期177-180,共4页Green Packaging

基　　金：校级重点科研项目(壮锦纹饰在地方院校文化纪念品设计中的应用研究——以北海艺术设计学院为例BYSK202202)。

摘　　要：本文旨在研究高等院校校园文化纪念品设计策略及其深远影响。当前,校园文化纪念品设计存在创新不足、实用性欠缺及质量参差不齐等问题。建议设计者深挖校园文化,提取元素,满足多元审美与实用性要求;严格质控,确保纪念品品质并能反映教育精神。设计师应运用前瞻设计理念及卓越工艺,让高校文化纪念品在传承与时俱进中找到平衡,从而赋予学校品牌新的活力。The purpose of this paper is to study the design strategy of campus cultural souvenirs in colleges and universities and its far-reaching influence.At present,the design of campus cultural souvenirs has some problems,such as lack of innovation,lack of practicality and uneven quality.It is suggested that designers dig deep into campus culture and extract elements to meet the requirements of multiple aesthetics and practicability;Strict quality control to ensure the quality of souvenirs and reflect the spirit of education.Designers should use forward-looking design concepts and excellent craftsmanship to find a balance between college cultural souvenirs and keeping pace with The Times,so as to give the school brand new vitality.

关 键 词：校园文化 纪念品设计 策略研究 

分 类 号：TB472[一般工业技术—工业设计] TB482