文化视角下的中国消费密码  

The Code of Chinese Consumption from Cultural Perspective

作　　者：王宁 Wang Ning

机构地区：[1]东南大学人文学院,南京211189

出　　处：《中国社会科学》2024年第10期97-118,206,共23页Social Sciences in China

摘　　要：在当前投资和出口促进经济增长的作用相对下降的情况下,居民消费对经济增长的作用日益凸显。然而,我国居民的平均消费倾向和消费率却长期偏低。中国居民的消费行为在许多方面呈现出与西方消费者不同的情况,需要对这些差异进行理论解释。从文化层面探索中国居民消费及劳动供给的动力问题,儒家二元消费伦理可以提供不同于西方新教伦理和浪漫主义消费伦理的有效解释路径。儒家二元消费伦理不仅解释了中国居民何以为了项目性消费而在日常消费中进行自我抑制(“俭”),而且解释了在现代化进程中居民何以扩大劳动量供给(“勤”),从而助力消费驱动型劳动供给。As the roles of investment and export in promoting economic growth diminish,the role of household consumption in driving economic growth is increasingly prominent.However,the average consumption propensity and consumption rate of Chinese residents have remained consistently low.The consumption behavior of Chinese residents exhibitssignificant differences from Western consumers,necessitating a theoretical explanation.Exploring the motivations behind Chinese consumption and labor supply from a cultural perspective,Confucian dualconsumption ethics offers an effective explanatory path distinct from both Western Protestant and Romantic consumption ethics.Confucian dual-consumption ethics not only explains why Chinese residents exercise self-restraint("frugality")in daily consumption for the sake of project consumption,but also explains why residents expand their labor supply("diligence")in the process of modernization,thus promoting consumption-driven labor supply.

关 键 词：经济传统主义 儒家二元消费伦理 消费张力 劳动供给 

分 类 号：F124[经济管理—世界经济]