中国徒步旅游网络关注度的时空特征及影响因素  

Spatial-Temporal Characteristics and Influencing Factors of Network Attention on Hiking Tourism in China

作　　者：李娜 汪海 LI Na;WANG Hai(School of Physical Education,Hubei Univ.,Wuhan 430062,China)

机构地区：[1]湖北大学体育学院,湖北武汉430062

出　　处：《体育教育学刊》2024年第5期53-60,共8页Journal of Physical Education

基　　金：国家社会科学基金项目(22CTY006);教育部人文社会科学研究项目(18YJC890016);湖北省教育厅哲学社会科学研究项目(21Q005);湖北休闲体育发展研究中心2022年度开放基金课题(2022A024);2022年湖北大学青年学术创新团队项目(HBQN0107)。

摘　　要：为推动我国户外运动产业的高质量发展,采用季节集中指数、地理集中指数、变异系数等地理空间分析方法对2014—2019年我国徒步旅游的时空特征及其影响因素进行研究。研究发现,(1)时间层面,我国徒步旅游网络关注度呈上升趋势;全国徒步旅游网络关注度时间集中的年际变化差异较小;全国绝大多数地区年内关注时间较为均衡;网络关注度总量按照春夏秋冬四季依次减少,3—5月为网络关注度的高峰月份。(2)空间层面,从全国范围看,各省份之间的徒步旅游网络关注分布不均衡,广东、浙江、江苏依次是中国徒步旅游网络关注度排位较高的省份。从区域间差异来看,徒步旅游网络关注度表现为东多西少的分布格局;从区域内差异来看,西部地区徒步旅游网络关注度空间分布差异最大,中部地区徒步旅游网络关注度分布相对均衡。省域尺度的徒步旅游网络关注度的集聚性不强。(3)中国徒步旅游网络关注度时空分布的影响因素主要为人口数量、经济发展水平、教育水平、旅游资源、网络发达程度。To promote the high-quality development of outdoor sports industry in China.Using seasonal concentration index,geographic concentration index,variation coefficient and geospatial visualization expression method,the paper analyzes the spatial-temporal difference characteristics and influencing factors of the network attention of the hiking tourism in China from 2014 to 2019.It is found that:(1)From perspective of time,China’s hiking tourism network attention is on the rise;the interannual variation in the temporal concentration of national hiking tourism network attention is small;the time of attention is relatively balanced in the majority of regions in the country within the year;the total amount of network attention decreases sequentially according to the four seasons of spring,summer,autumn and winter,and March,April and May are the peak months of network attention.(2)From perspective of space,the distribution of online attention to hiking tourism is uneven among the provinces in the whole country.The provinces with the highest online attention for hiking tourism in China are Guangdong,Zhejiang and Jiangsu.Among regions,the network users on hiking tourism shows decreasing trend from the east region to the west region.In terms of intra-regional differences,the spatial distribution of hiking tourism network attention is different between the western and eastern regions,and the distribution of hiking tourism network attention is relatively balanced in the central region;in terms of provincial differences,the clustering of hiking tourism network attention is not strong.(3)The dominant factors in the spatial distribution of network attention on hiking tourism are population base,economic development level,education level,tourism resources and network development level.

关 键 词：徒步旅游 网络关注度 百度指数 时空特征 影响因素 

分 类 号：G80-05[文化科学—运动人体科学]