智媒环境下学术直播实践助力科技期刊影响力提升——以《地球科学》为例  

The practice of academic live broadcasting promotes the influence of science journals in the intelligent media environment:tanking Earth Science as an example

作　　者：姚戈 王淑华 史冠中[2] 蔡建超 YAO Ge;WANG Shuhua;SHI Guanzhong;CAI Jianchao(Editorial Department of Earth Science,China University of Geosciences,430074,Wuhan,China;不详)

机构地区：[1]中国地质大学(武汉)《地球科学》编辑部 [2]中国地质大学(武汉)资源学院,武汉430074 [3]中国石油大学(北京)地球科学学院,北京100029

出　　处：《编辑学报》2024年第5期563-566,共4页Acta Editologica

基　　金：高等教育出版社-中国高校科技期刊研究会项目(CUJS2004-GJ-B03)。

摘　　要：随着人工智能、大数据、云计算等先进技术支撑下的媒体生态环境进一步发展,新型媒体生态环境融合了多种先进技术,即智媒环境,它改变了媒体的传播方式和效率。学术直播成为科技期刊高效的学术交流方式之一。智能媒体叠加学术直播平台,这种新的媒体形态重塑了科技知识传播效果的价值认知。智媒环境可以提升学术直播的传播效果,推进科技期刊融合发展。本文阐述了《地球科学》学术直播从选题内容策划到学术直播智能“分发”、多平台发布和直播后的“二次传播”的策略;利用大数据选择热点选题或者“风口”文章确定学术直播内容,选定有影响力的学术召集人,会前多平台分发“预热”,进行多渠道直播,对直播内容整理后再次精准传播。智媒环境下,学术直播作为科技期刊学术成果传播和服务的新方式,实现了内容生产和传播形式创新,可以增强期刊的品牌价值,提升期刊的影响力。科技期刊应该积极转变出版观念,在智媒新环境下探索期刊出版新模式,不断提升期刊发展内驱力,借助智媒环境的传播技术平台,不断扩大期刊品牌影响力,使期刊形成立体多样、融合发展的多元化新态势,提升期刊的国内外影响力。With the further development of new media ecological environments supported by advanced technologies such as artificial intelligence,big data,and cloud computing,a communication environment that integrates a variety of advanced technologies has emerged,that is,an intelligent media environment,which is changing the way and efficiency of media communication.Academic live broadcasts have become one of the most efficient communication methods for scientific and technological journals.Utilization ofthe academic live broadcast in the intelligent media environment could improve the communication effect of academic live broadcasts and promote the innovative development of scientific journals.Analysis of the Earth Science academic live broadcasts from topic content planning to“distribution”of academic live broadcasts,multi-platform publishing,and“secondary communication”after live broadcasts.As a new form of dissemination and service of academic achievements in scientific and technological journals,academic live streaming realizes innovation in the content and form of academic accomplishments,strengthens the value-added services of journal publishing platforms,and enhances the influence of journals.Scientific and technological journals should change their publishing consciousness,explore new models of journal publishing in the new intelligent media environment,continuously improve the internal driving force of journal development,and use the communication technology platform of the intelligent media environment to continuously shape the brand influence of journals and make journals three-dimensional,diverse and integrated.The new trend of diversified development will enhance the domestic and international influence of the journal.

关 键 词：学术直播 智媒 多元化 精准分发 期刊影响力 

分 类 号：G206[文化科学—传播学] G237.5[天文地球—地球物理学] P3