石膏山森林康养基地游客动机及景观偏好  

Visitor Motivation and Landscape Preferences in Shigaoshan Forest Therapy Base

作　　者：毕佩媛 张馨月 闫冬佳[1] 贠剑[1] 薛宏斌 李吉龙 王志玲 Bi Peiyuan;Zhang Xinyue;Yan Dongjia;Yun Jian;Xue Hongbin;Li Jilong;Wang Zhiling(College of Forestry,Shanxi Agricultural University,Jinzhong 030801,Shanxi,China;Shigaoshan Forest Farm,Taiyueshan State-Owned Forest Management Bureau,JinZhong 031300,Shanxi,China;Shanxi Forestry Ecological Development Co.,Ltd.,Taiyuan 030012,China)

机构地区：[1]山西农业大学林学院,山西晋中030801 [2]山西省太岳山国有林管理局石膏山林场,山西晋中031300 [3]山西林业生态发展有限公司,太原030012

出　　处：《中国城市林业》2024年第5期11-17,共7页Journal of Chinese Urban Forestry

基　　金：山西省研究生实践创新项目(2023SJ127);山西省科技合作交流专项项目(202304041101010);山西省大健康产业高质量发展科研专项课题(DJKZXKT2023076)。

摘　　要：为提升太岳山脉游憩资源利用率,促进地方康养产业发展,采用问卷调查的方式收集游客的来访动机和景观偏好,运用聚类分析和K-W检验对其动机进行归类和分析。结果表明:游客的出游动机可划分为健康动机型、文化动机型、经济动机型、交往动机型和业务动机型5大类,其中健康动机型游客人数占比最高(50.85%),其次是文化动机型游客(21.46%),业务动机型游客最少(2.29%)。5类游客对林外(纯林林外秋景、纯林林外冬景、混交林林外秋景和混交林林外冬景)和人工类型(传统建筑景观、小城镇景观)的景观偏好程度存在显著差异(P<0.05),健康动机型游客喜欢的景观类型多样且偏好程度高(秩均数平均值261.04);文化动机型游客对于人工痕迹明显的传统建筑景观(秩均数246.33)和小城镇景观(秩均数250.27)呈现明显偏好;交往动机型游客比较喜好空间开阔的林外景观(秩均数253.89~245.63);业务动机型和经济动机型游客的康养旅游景观偏好程度总体不高(秩均数平均值分别为207.45和213.41)。综上可知,游客出游动机与其景观偏好密切相关,可依据基地特色和游客偏好提供针对性的康养景观与服务。In order to enhance the utilization rate of recreational resources in the Taiyue Mountains and promote the development of local health industry,the study collects the motives to visit and landscape preference of tourists,and adopts the methods of cluster analysis and K-W test to categorize and analyze the motives.The results show that the touristsvisiting motives can be divided into five categories,i.e.,cultural-motivated,health-motivated,economy-motivated,interaction-motivated,and business-motivated,while the health-motivated tourists have the highest proportion(5085%),followed by the culturally-motivated tourists(2146%),and the business-motivated tourists are in the lowest proportion(229%).There are significant differences(P<005)in landscape preferences among the five categories of tourists for outside-forest landscapes(autumn landscapes outside pure forest,winter landscapes outside pure forest,autumn landscapes outside mixed forest,and winter landscapes outside mixed forest)and artificial landscapes(traditional architectural landscapes and small-town landscapes).The health-motivated tourists prefer diverse types of landscapes with a high preference(average mean rank at 26104).The culturally-motivated tourists show a significant preference for traditional architectural landscapes(mean rank at 24633)with pronounced artificial features and small-town landscapes(mean rank at 25027).The interaction-motivated tourists prefer spatially open landscapes outside forest(mean rank from 25389 to 24563).The business-motivated and the economy-motivated tourists have a generally low preference for health-oriented tourism landscapes(average rank means at 20745 and 21341,respectively).The research results indicate that the motivation of tourists to travel is closely related to their landscape preferences,and targeted health-oriented landscapes and services could be offered in line with forest therapy basescharacteristics and tourist preferences.

关 键 词：石膏山森林康养基地 游客动机 景观偏好 

分 类 号：S788.1[农业科学—林学] F592.7[经济管理—旅游管理] F719[经济管理—产业经济] F326.27