多维度卷烟市场容量估计研究  

Research on Multi-Dimensional Cigarette Market Capacity Estimation

作　　者：杨兵 吴昊 时锐 YANG Bing;WU Hao;SHI Rui(Guizhou Tobacco Company Qiandongnan Prefecture Company,Kaili 563000,China)

机构地区：[1]贵州省烟草公司黔东南州公司,贵州凯里563000

出　　处：《经济研究导刊》2024年第19期73-76,共4页Economic Research Guide

基　　金：贵州省烟草公司黔东南市公司“数字化卷烟品牌培育体系研究与应用”(黔东南烟技〔2023〕1号)。

摘　　要：通过对黔东南州的市场调研,从地区、性别、城乡、年龄四个角度分析卷烟消费者的吸烟率、吸烟量、购买价格,并从这四个角度分别对卷烟市场容量进行科学预测。结果表明,不同角度的市场容量估算结果存在差异,主要受到人口数量、吸烟率与人均吸烟量误差,以及女性吸烟比例较低的影响,建议使用从性别角度估算的市场容量。研究结果可以为行业管理者制定发展规划和营销策略提供重要参考。Through market research in Qiandongnan Prefecture,this study analyzes the smoking rate,smoking volume,and purchase price of cigarette consumers from four perspectives:region,gender,urban-rural,and age,and scientifically predicts the capacity of the cigarette market from these four perspectives.The results indicate that there are differences in the estimation of market capacity from different perspectives,mainly due to errors in population size,smoking rate,and per capita smoking volume,as well as the lower proportion of female smokers.It is recommended to use market capacity estimated from a gender perspective.The research results can provide important references for industry managers to formulate development plans and marketing strategies.

关 键 词：卷烟 市场容量估计 多维度 

分 类 号：F035[经济管理—政治经济学]