老年群体的智慧体育场馆消费体验研究:模型构建、影响机制与适老化对策  

Smart Stadium Consumption Experience of Elderly People:Influence Mechanism,Model Construction and Elderly-friendly Countermeasures

作　　者：邓万金[1] 李政 杜鹏[1] DENG Wanjin;LI ZHeng;DU Peng(School of Physical Education,Shenzhen University,Shenzhen 518060,China;Faculty of Education,Shenzhen University,Shenzhen 518060,China)

机构地区：[1]深圳大学体育学院,广东深圳518060 [2]深圳大学教育学部,广东深圳518060

出　　处：《体育学研究》2024年第4期20-32,110,共14页Journal of Sports Research

基　　金：国家社会科学基金一般项目(21BTY050)。

摘　　要：智慧体育场馆高效的资源使用效率和丰富的服务功能,是应对老龄人口激增与体育需求高涨的有效手段,但针对老年群体特有的体育消费需求与体验障碍尚未获得充分关注和系统性研究。研究对30名老年人进行了半结构式访谈,通过程序化扎根理论提炼出行动体验、数字体验、感官体验和物质体验4个主范畴,并通过构建智慧体育场馆消费体验作用机制模型,揭示了微观、中观和宏观系统在塑造老年人消费体验中的作用。研究发现:数字体验是提升消费体验的重要阻滞;运动行为相关的行动体验最受关注;感官体验与其他范畴联系最为密切;物质体验表征的成本和价值感知是影响总体消费体验的重要因素。研究从建设标准、社会资源、服务环境、服务质量等方面对4个主范畴提出对策建议,以期助力智慧体育场馆的适老化改造,提升老年群体的消费体验。With their efficient use of resources and variety of service functions,smart stadiums are widely recognised as an effective means of coping with the surge in the ageing population and the high demand for sport.However,sports consumption demands and experiential barriers specific to the elderly have not yet received sufficient attention and systematic research,making them an important issue that needs to be addressed urgently.In this paper,semi-structured interviews were conducted with 30 older adults,and four main categories of action experience,digital experience,sensory experience and material experience were distilled through programmed grounded theory.And it also uncovered the role of the macro-level,mesolevel and micro-level in shaping the experience of older people by constructing a model of the mechanism of the role of the consumption experience in smart sports stadiums.The study found that:digital experiences were a significant deterrent to enhancing the consumption experience;action experiences related to motor behaviour received the most attention;sensory experiences were most closely linked to the other categories;and cost and value perceptions characterized by material experiences were important factors influencing the overall consumption experience.Finally,this paper puts forward countermeasure suggestions for the four main categories in terms of construction standards,social resources,service environment,and service quality to help smart sports venues adapt to aging and enhance the consumption experience of elderly people.

关 键 词：人口老龄化 智慧体育场馆 老年群体 消费体验 适老化 体育需求 

分 类 号：C913.6[经济管理] F126.1[社会学] G818[文化科学—体育学]