基于“五力”模型的新闻出版产业竞争分析  

Competition Analysis of Press and Publishing Industry Based on“Five Forces”Model

作　　者：刘允杰[1] 刘双佳 LIU Yunjie;LIU Shuangjia(Editorial Office of“Forest Public Security”,Nanjing Police University,Nanjing Jiangsu 210023,China;Faculty of Education,Shandong Normal University,Jinan Shandong 250014,China)

机构地区：[1]南京警察学院《森林公安》编辑部,江苏南京210023 [2]山东师范大学教育学部,山东济南250014

出　　处：《辽宁警察学院学报》2024年第6期123-128,共6页Journal of Liaoning Police College

摘　　要：为了我国新闻出版单位在激烈的市场竞争中获得主动提供一些参考,研究人员基于波特“五力”模型,结合我国2021和2022年新闻出版产业数据及所收集的相关资料,对我国新闻出版产业的竞争态势进行深入研究。当前我国新闻出版产业体制改革的不断深入,数字技术、互联网技术的不断发展,媒体融合的步伐不断加快,国内新闻出版产业竞争程度日趋激烈,提升我国新闻出版单位的竞争力迫在眉睫。国内新闻出版单位应该顺应时代潮流,加快推进数字化发展战略、实施人才战略和探索差异化发展战略,强化主业,重视质量,打造品牌,不断提高我国新闻出版产业竞争力。In order to provide some reference for China’s press and publication units to take the initiative in the fierce market competition,the researchers based on Porter’s“five forces”model,combined with China’s 2021 and 2022 press and publication industry data and collected relevant information,in-depth study of the competitive situation of China’s press and publication industry.At present,with the deepening of the reform of China’s press and publication industry system,the continuous development of digital technology and Internet technology,the accelerating pace of media integration,and the increasingly fierce competition in the domestic press and publication industry,it is urgent to enhance the competitiveness of China’s press and publication units.Domestic news publishing units should conform to the trend of the times,accelerate the digital development strategy,implement the talent strategy and explore the differentiated development strategy,strengthen the main business,attach importance to quality,build brand,and constantly improve the competitiveness of China’s news publishing industry.

关 键 词：新闻出版 出版产业 “五力”模型 产业竞争 竞争策略 

分 类 号：G237.5[文化科学]