产品架构视角下我国物流企业创新能力提升策略研究  

Research on Strategies for Enhancing Innovation Capability of Logistics Enterprises in China from the Perspective of Product Architecture

作　　者：戴玉林 Dai Yulin(Guangzhou Huali Science and Technology Vocational College,Guangzhou,Guangdong 511325)

机构地区：[1]广州华立科技职业学院,广东广州511325

出　　处：《中国商论》2024年第20期100-103,共4页China Journal of Commerce

基　　金：教育部职业院校教育类专业教学指导委员会2023年度公共基础课研究课题(一般课题)项目“工匠精神培育视角下高等职业教育模式探索”研究成果(JYJZWGGK-2023B-44)。

摘　　要：随着全球化和电子商务的快速发展,我国物流行业正面临前所未有的挑战与机遇。在此背景下,物流企业如何提升自身创新能力,更好地满足市场需求,已成为行业关注的焦点。本文从产品架构视角探讨物流企业创新能力提升的策略,通过实施模块化设计、一体化服务流程优化、创新投入与研发、知识产权保护及跨界资源整合等关键措施,并结合顺丰速运的服务模块化和中国邮政速递物流的技术创新等实际案例进行研究。结果发现:基于产品架构视角的策略实施对于物流企业创新能力和市场适应性的显著提升具有积极作用,同时,产品架构理论为物流企业提供了一个全新的视角来审视自身的创新活动。良好的产品架构能够优化资源配置、提高生产效率、降低成本,也能够提升物流服务的质量和客户满意度。对于物流企业而言,创新产品架构是实现服务升级、提升市场竞争力的关键,能增强物流企业市场竞争力,实现物流企业创新能力的提升与可持续发展。With the rapid development of globalization and e-commerce,China's logistics industry is facing unprecedented challenges and opportunities.In this context,how logistics enterprises can enhance their innovation capabilities to better meet market demands has become a focal point in the industry.This paper explores strategies to enhance logistics enterprises' innovation capabilities from a product architecture perspective,focusing on key measures such as implementing modular design,optimizing integrated service processes,increasing innovation investment and R&D,protecting intellectual property,and integrating cross-sector resources.Case studies of SF Express’s service modularization and China Post Express Logistics’s technological innovation are examined.The results indicate that implementing strategies based on the product architecture perspective significantly enhances innovation capabilities and market adaptability for logistics enterprises.Moreover,product architecture theory offers logistics enterprises a novel perspective for evaluating their innovation activities.A well-structured product architecture optimizes resource allocation,increases production efficiency,reduces costs,and enhances the quality of logistics services and customer satisfaction.For logistics enterprises,innovating their product architecture is crucial for service upgrades,strengthening market competitiveness,and achieving sustainable innovation and development.

关 键 词：产品架构 物流企业 创新能力 市场竞争力 物流创新 

分 类 号：F252[经济管理—国民经济]