影视广告中数字动画与实拍技术的轨道融合方法研究  

Research on the orbital integration method of digital animation and real shooting technology in film and television advertisements

作　　者：高梦[1] GAO Meng(Bozhou Vocational and Technical College,Bozhou 236800,China)

机构地区：[1]亳州职业技术学院,安徽亳州236800

出　　处：《延边大学学报（自然科学版）》2024年第3期70-74,共5页Journal of Yanbian University（Natural Science Edition）

基　　金：安徽省高校人文社科重点研究项目(SK2021A0999);校级质量工程项目(2021bzjyxm10);校级重点科研项目(BYK2206);校级科研课题(YLFW2301)。

摘　　要：通过实验案例,提出了一种在影视广告中将数字动画与实拍技术进行轨道融合的方法,该方法主要包括:一是提取数字动画技术与实拍技术的技术特征,并通过确定二者共同点后选取融合技术测算指标;二是通过实拍技术图像成像的技术参数,构建融合度矩阵;三是通过建立数字化融合通道,完成影视广告中数字动画与实拍技术融合发展方法设计.仿真实验表明,实验组在45s时轨道融合精度为1,而文献[3]的方法均没有达到最高轨道融合精度.由此表明,该方法通过提取两者的技术特征,构建了较为明确的融合度矩阵,并通过建立数字化融合通道,提高了数字动画与实拍技术的轨道融合精度,为突破传统融合技术壁垒提供可行性建议.Through experimental cases,this article proposes a method for the orbital integration of digital animation and real shooting technology in film and television advertising.The method mainly includes:firstly,extracting the technical characteristics of digital animation technology and real shooting technology,and selecting the fusion technology measurement indicators after determining their commonalities;secondly,constructing a fusion degree matrix through the imaging technology parameters of real shooting technology;thirdly,establishing a digital fusion channel to design a method for the integration and development of digital animation and real shooting technology in film and television advertising.Simulation experiments show that the experimental group has a track fusion accuracy of 1 at 45 seconds,while the methods in reference[3]did not achieve the highest track fusion accuracy.This indicates that the proposed method extracts the technical characteristics,constructs a relatively clear fusion degree matrix,establishes a digital fusion channel,improves the track fusion accuracy of digital animation and real shooting technology,and provides feasible suggestions for breaking through the barriers of traditional fusion technology.

关 键 词：影视广告 实拍技术 技术特征 测算指标 

分 类 号：TN219[电子电信—物理电子学]