中国国家形象的历史性跨越——基于北京亚运会、奥运会和冬奥会开幕式的对比分析  

Historical leaps in Chinesenational image:A Symptom analysis based on the opening ceremonies of large-scale sports events

作　　者：王瑞瑾 WANG Rui-jin

机构地区：[1]青海师范大学,新闻学院

出　　处：《新闻知识》2024年第6期49-53,94,95,共7页News Research

摘　　要：大型体育赛事开幕式,是展示国家形象的重要平台,更是大国崛起的重要标志。北京亚运会、奥运会和冬奥会三场国际体育盛事的开幕式,将中国文明、包容、和谐、自信的形象传播到全球,赢得全世界民众的喜爱与支持,为中国在国际舞台上树立起崭新的国家形象。本文采用对比分析法对1990年北京亚运会、2008年北京奥运会、2022年北京冬奥会开幕式进行深入研究,分析其在塑造国家形象方面的作用与影响。The opening ceremony of large-scale sports events is an important platform to show the national image,and it is also an important symbol of the rise of national power.This paper makes an in-depth study of the opening ceremonies of the 1990 Beijing Asian Games,the 2008 Beijing Olympic Games and the 2022 Beijing Winter Olympics by comparative analysis method,and explores the role of the sporting events in shaping the national image. It found that these three major international sports eventsspread the image of China as a civilized, inclusive, harmonious and confident country to the world, won the love and support of people around the world, and set up a new national image of China on the international stage.

关 键 词：亚运会 奥运会 冬奥会 国家形象 

分 类 号：G206[文化科学—传播学] G811.2