考虑三方满意度的同城网络货运平台车货匹配研究  

Research on Vehicle-cargo Matching in Local Online Freight Platform Considering Tri-party Satisfaction

作　　者：辜勇[1] 韩汶兵 张晶晶[1] 葛平旭 GU Yong;HAN Wenbing;ZHANG Jingjing;GE Pingxu(School of Transportation&Logistics Engineering,Wuhan University of Technology,Wuhan 430063,China)

机构地区：[1]武汉理工大学交通与物流工程学院,湖北武汉430063

出　　处：《物流技术》2024年第9期135-150,共16页Logistics Technology

基　　金：武汉市交通强国建设试点科技联合项目(2023-1-2)。

摘　　要：针对同城网络货运平台存在的费用不透明、优质资源分配不均等问题,首先结合竞价模式、派单模式与抢单模式,对同城网络货运平台运作模式进行优化。其次引入车货双边满意度的计算方法,基于匹配双方的需求偏好,建立综合满意度评价指标体系,结合区间三角模糊数与灰色关联分析法,设计满意度量化方法。最后兼顾货主、车主和平台,构建三方满意度最大化的一对多车货匹配模型,通过案例实现匹配结果输出,验证模型的可行性与合理性。结果表明,只考虑货主或车主满意度最大,将导致模型求解结果失衡;平台满意度权重调整对匹配结果的直接影响较小,结果倾向于满足双边用户的需求。敏感性分析发现,当货主、车主以及平台满意度权重配置分别为0.6、0.3、0.1时,匹配结果呈现最优化。To solve problems such as lack of cost transparency and uneven distribution of high-quality resources within local online freight platforms,in this paper,we first optimized the operation mode of a local network freight platform and aiming at the shortcomings of the traditional order-grabbing mode,we integrated the bidding mode,dispatching mode and order-grabbing mode to propose a new vehicle-cargo matching process,which realized more equal and transparent price matching for high-quality vehicle owners with the help of the bidding and order allocation mechanism.Secondly,we introduced a method to calculate the bilateral satisfaction between vehicle owners and shippers by calculating the distance between the ideal reference value and the actual evaluation value.In order to quantify the satisfaction of matched parties,using interval triangular fuzzy number and grey correlation analysis,we established a comprehensive satisfaction evaluation index system and designed a satisfaction quantification method based on the needs and preferences of matched shippers and vehicle owners.In said system,the evaluation indexes of shippers'satisfaction include transportation cost,transportation time and vehicle owners'credit;the evaluation indexes of vehicle owners'satisfaction include dead heading rate,transportation cost,vehicle utilization rate and shippers'credit;and platform satisfaction is measured by revenue and matching rate.Thirdly,aiming at maximizing the satisfaction of the three parties of vehicle owner,platform and shipper,we constructed the one-to-many vehicle-cargo matching model,used the linear weighting method to transform the multi-objective model into a single objective model,and finalized the matching process based on the weights of the three parties.Finally,through a numerical example,it is shown that only considering the satisfaction of the shipper or vehicle owner will lead to lopsided matching;the weighting of platform satisfaction has little effect on the matching results,and the model constructed tends to me

关 键 词：同城网络货运平台 车货匹配 满意度 权重 区间三角模糊数 

分 类 号：F253.9[经济管理—国民经济]