网络群体性事件的社会情绪演进逻辑与动态调节策略  

The Logic of Social Emotional Evolution and Dynamic Regulation Strategy of Online Mass Events

作　　者：张爱军 王思尹 ZHANG Aijun;WANG Siyin(College of Journalism and Communication,Northwest University of Political Science and Law,Xi’an 710122,China)

机构地区：[1]西北政法大学新闻传播学院,陕西西安710122

出　　处：《信阳师范学院学报（哲学社会科学版）》2024年第6期1-7,14,共8页Journal of Xinyang Normal University(Philosophy and Social Sciences Edition)

基　　金：国家社科基金重大项目(22&ZD028)。

摘　　要：全媒体时代,新的舆论场正在形成,社会情绪成为激发群体性事件的重要动因。对情绪在网络群体性事件中的作用机理进行分析,发现情绪能够强化个体注意、引发群体共鸣、达成社会合意。通过对核心概念的关联性构建发现,网络群体性事件的情绪传播呈现出唤醒、感染、爆发、消退这一逻辑演进过程。根据Gross情绪调整的流程模型,多元主体可以根据情绪演进逻辑采取协同治理策略,可从情境修正、认知改变、注意分配和反应调整四个方面对社会情绪进行有效疏导。In the all-media era,a new public opinion arena is being shaped,and social emotions have become an important source of power in triggering mass events.Analysing the mechanism of emotions in online mass events,it is found that emotions can strengthen individual attention,trigger group resonance,and reach social consensus.Through the correlation construction of the core concepts,the emotional communication of online mass events presents a dynamic process of arousal,infection,outburst,and fading of the evolutionary logic.According to Gross’s process model of emotional adjustment,multiple subjects can adopt collaborative governance strategies according to the logic of emotional evolution,and can effectively channel social emotions from four aspects:contextual modification,cognitive change,attention allocation and response adjustment.

关 键 词：网络群体性事件 社会情绪 情绪调节 协同治理 

分 类 号：G206[文化科学—传播学] C912.64[经济管理]