匿名权威视域下大学生消费的异化及规避  

The Alienation and Avoidance Path of College Students’Consumption Under the Perspective of Anonymous Authority

作　　者：袁罗牙[1] Yuan Luoya(School of Marxism,Jiangxi University of Technology,Nanchang 330098)

机构地区：[1]江西科技学院马克思主义学院,南昌330098

出　　处：《西部学刊》2024年第21期104-107,共4页Journal of Western

基　　金：江西省高校人文社会科学研究项目“匿名权威操控下的异化消费及其规避探究”(编号:SH19202)的有关成果。

摘　　要：改革开放带来了市场经济的发展与人民消费水平的提高,但受资本和技术的隐性权威的宰制,外加媒体广告的宣传与诱导、消费方式与借贷平台的便捷,当消费主义思想触及大学生未成熟的心理,使得部分大学生出现盲目从众消费、攀比炫耀消费、虚荣面子消费等异化现象。为了帮助大学生规避异化消费,政府需要对资本、技术、媒体等进行规范与制约,高校、家庭需要对大学生进行教育与引导,大学生需要养成消费自主与自觉。The reform and opening up has brought the development of market economy and the improvement of people’s consumption level,due to the hidden authority of capital and technology,coupled with the promotion and inducement of media advertising,convenient consumption methods and lending platform,when the consumerism thought hit college students’immature psychology,it results in some college students experiencing alienation phenomena such as blind conformity in competitive and ostentatious consumption,and vanity-driven consumption.In order to help college students avoid alienated consumption,the government needs to regulate and restrict capital,technology,media,colleges and families need to educate and guide college students,and college students need to develop consumption autonomy and consciousness.

关 键 词：匿名权威 大学生 异化消费 规避路径 

分 类 号：G645[文化科学—高等教育学]