乡村振兴背景下新媒体电商消费帮扶机制优化研究  

Research on Optimization of New Media E-commerce Consumption Support Mechanism under the Background of Rural Revitalization

作　　者：肖依璐 谢根甲[1] 梁华[1] Xiao Yilu;Xie Genjia;Liang Hua(Hunan International Economics University,Changsha 410205,Hunan,China)

机构地区：[1]湖南涉外经济学院,湖南长沙410205

出　　处：《农业技术与装备》2024年第10期54-55,58,共3页Agricultural Technology & Equipment

基　　金：2023年大学生创新创业训练计划项目(s202312303103);湖南省普通高等学校教学改革研究项目(湘教通〔2021〕189号);跨境电子商务人才培养路径探索与实践(HNJG2021-1037)。

摘　　要：农村电商是推进乡村振兴巩固成果的重要环节,是农产品产业化、品牌化、多样化的助推剂和有效工具。通过新媒体电商消费帮扶机制分析,提出创新发展农村新媒体电商带动农产品特色发展、内涵发展、高质量发展,拓展农民增收致富路径,扩大农村剩余劳动力就业渠道。Rural E-commerce is an important link to promote rural revitalization and consolidation,and is also a booster and an effective tool for the industrialization,branding and diversification of agricultural products.Through the analysis of the new media E-commerce consumption assistance mechanism,this paper proposed that the innovative development of rural new media e-commerce would drive the characteristic development,connotation development and high-quality development of agricultural products,expanded the path of farmers'income and wealth,and expand the employment channel of rural surplus labor.

关 键 词：乡村振兴 新媒体 电子商务 消费帮扶 

分 类 号：S-9[农业科学]