新能源汽车推广官方定制改装的研究分析  

Feasibility Study on Official Customization and Modifications for the Promotion of New Energy Vehicles

作　　者：卢国焜 张传治 Lu Guokun;Zhang Chuanzhi

机构地区：[1]比亚迪汽车工业有限公司,广东深圳518118

出　　处：《时代汽车》2024年第22期124-126,共3页Auto Time

摘　　要：伴随我国新能源渗透率的不断提升,国产自主品牌亟需冲破常规品类竞争白热化的桎梏,向上开拓高端市场,以实现品牌与价值的溢价。在传统燃油车市场属于小众业务的官方定制改装,由于其业务的特殊性,在如今新能源红海市场竞争中成为破题的关键,能够为国产自主品牌在新能源领域提供赋能。As the penetration rate of new energy vehicles continues to rise in China,it is crucial for domestic automobile brands to surpass the fierce competition in traditional product categories and expand into the high-end market to establish brand superiority.The specialized nature of officially customized modification,previously a niche business in the conventional gasoline car market,has now become essential in addressing the challenges within the saturated new energy vehicle market.This has the potential to empower domestic automobile brands operating within the realm of new energy vehicles.

关 键 词：新能源汽车 汽车改装 汽车后市场 个性化定制 

分 类 号：F42[经济管理—产业经济]