低碳绿色背景下的新能源汽车营销策略  

Marketing Strategy of New Energy Vehicles in the Context of Low-carbon and Green

作　　者：刘冰[1] 毛霞飞 刘婷婷[1] Liu Bing;Mao Xiafei;Liu Tingting

机构地区：[1]吉林交通职业技术学院,吉林长春130000

出　　处：《时代汽车》2024年第22期173-175,共3页Auto Time

摘　　要：在低碳绿色背景下新能源汽车得到了蓬勃发展,与此同时也面临着激烈的竞争。在保证产品质量过关的前提下,选择科学的营销策略能够提高新能源汽车的销售量、知名度与竞争力,减少库存积压、加速资金流转,从而实现新能源汽车公司的壮大与发展。文章结合新能源汽车的营销现状,分别提出了完善产品策略、优化价格策略、升级营销渠道、改进促销机制等建议,为新能源汽车公司做好市场营销工作提供了经验借鉴。In the context of low-carbon and green energy,new energy vehicles have been vigorously developed,but at the same time,they are also facing fierce competition.On the premise of ensuring product quality,choosing a scientific marketing strategy can improve the sales,popularity and competitiveness of new energy vehicles,reduce inventory backlog,and accelerate capital fl ow,so as to achieve the growth and development of new energy vehicle companies.Combined with the current marketing status of new energy vehicles,this paper puts forward suggestions such as improving product strategy,optimizing price strategy,upgrading marketing channels,and improving promotion mechanism,which provides experience for new energy vehicle companies to do a good job in marketing.

关 键 词：新能源汽车 产品策略 汽车金融 营销渠道 

分 类 号：F42[经济管理—产业经济]