AI与广告学的交叉:新兴技术对“三创型”人才培养的推动  

The Intersection of AI and Advertising:the Promotion of Emerging Technologies for the Cultivation of"Three-creative"Talents

作　　者：吴颖[1] Ying Wu(Huaiyin Normal University,Huai′an,Jiangsu 223300)

机构地区：[1]淮阴师范学院,江苏淮安223300

出　　处：《教育教学研究前沿》2024年第8期7-12,共6页Frontiers of Education and Teaching Research

基　　金：2024年淮阴师范学院校级教育教学改革研究课题:产教融合视阈下基于工作室平台的“三创型”广告学专业人才培养实践研究。

摘　　要：随着人工智能(AI)技术的迅速发展,广告学领域正沐浴在一场创新的曙光中,AI与广告学的交叉融合为“三创型”人才(即创新、创业、创造)培养提供了新的路径与机遇。本文将带您走进AI与广告学的交汇点,探索这一跨界融合如何重塑广告教学的面貌,以及它对培养广告人才的深远影响。在AI的辅助下,创意不再是空中楼阁,而是有了数据的支撑和算法的引导,不仅增强了广告学教学的实践性和技术性,更为“三创型”人才的培养注入了新的活力,这为广告教学带来了新的视角,为广告行业的发展提供了重要的参考价值。With the rapid development of artificial intelligence(AI)technology,the field of advertising is experiencing a wave of innovation.The intersection of AI and advertising offers new pathways and opportunities for the cultivation of"three-creative"talents—those skilled in innovation,entrepreneurship,and creativity.This paper delves into the intersection of AI and advertising,exploring how this interdisciplin⁃ary fusion reshapes advertising education and its profound impact on talent development in the field.With the support of AI,creativity is no longer an unattainable ideal but is now backed by data and guided by algorithms.This not only enhances the practicality and technical aspects of advertising education but also injects new vitality into the cultivation of"three-creative"talents.It brings fresh perspectives to advertising education and offers valuable insights for the development of the advertising industry.

关 键 词：AI新技术 广告学 “三创型”人才培养 

分 类 号：J524.3[艺术—艺术设计]