天命再造:商周鼎革中凤鸟神话传播的媒介考古  

Rebuilding the Will of Heaven:An Media-Archeological Study on the Communication of Phoenix Myth During the Shang and Zhou Dynasty

作　　者：姚君 丁云亮 YAO Jun;DING Yun-liang

机构地区：[1]安庆师范大学传媒学院,安徽安庆246133 [2]安徽师范大学新闻与传播学院,安徽芜湖241002

出　　处：《新闻大学》2024年第9期46-59,119,共15页Journalism Research

摘　　要：作为承继殷代神权的符号物,凤鸟神话被置于宗周贵族的天命再造之中。周凤在新旧抵牾中逐渐取代商凤,从祭祀中增强神力的“牺牲之物”转变为周王室“以德受命”的应验物。与商凤神话仅作为氏族图腾的超验语符不同,周凤神话通过使用和遵守形成了君主与宗室贵族之间的相应礼制规则,勾勒出相应的理想政治范本,并成为西周人的精神信仰。在组织、教化诸侯贵族和殷商遗民接受宗周“以德配天”的文化过程中,凤鸟神话扮演了重要的居间调节的媒介角色,联结了时人政治文化生活的多处场景,搭建起了跨介质的表意符号的“媒介域”,影响了世代中国人的精神信仰和思想的传播方式。On the occasion of Shang and Zhou dynasty,the will of heaven turned.Phoenix myth,as a symbol of Shang dynasty's thearchy,was placed in the rebuilding the will of heaven.Zhou Feng gradually replaced Shang Feng in the old and new conflicts,from the"sacrificial thing"that enhanced the divine power in the sacrifice to the Zhou royal family to"respect heaven and protect the people".Compared with the Shang Feng myth,which is only used as a transcendent talisman of the clan totem,the Zhou Feng myth only formed the corresponding ritual rules between the monarch and the princes and officials,which penetrated into all aspects of political and cultural life,outlines the ideal political model of political harmony,and establishes the spiritual belief of the Western Zhou.In organization,enlightenment,nobles and Yin Shang legacy to accept the process of destiny,phoenix myth played an important intermediary adjust the media role,connecting the people's political and cultural life of many scenes,set up cross-media ideographic symbols"mediaspheres",affect the generation of Chinese spirit and ideas.

关 键 词：凤鸟神话 天命观 媒介学 传播考古 

分 类 号：G20[文化科学—传播学]