乡村数字经济赋能农民消费:内在机理与实证检验  

Rural Digital Economy Empowers Farmers’ Consumption: Internal Mechanism and Empirical Test

作　　者：纪阳阳 王永静[1] 吴家庆 JI Yangyang;WANG Yongjing;WU Jiaqing(School of economics and management,Shihezi University,Shihezi,Xinjiang 832000,China;School of economics,Anhui University,HeFei,AnHui 230601,China)

机构地区：[1]石河子大学经济与管理学院,新疆石河子832000 [2]安徽大学经济学院,安徽合肥230601

出　　处：《贵州财经大学学报》2024年第6期38-47,共10页Journal of Guizhou University of Finance and Economics

基　　金：国家社会科学基金一般项目“共同富裕背景下数字赋能新疆旅游业创新发展的机制研究”(22BJY150);江苏高校基础科学(自然科学)面上项目“江苏省金融科技的跨部门风险演化与预警系统构建”(24KJD63003)。

摘　　要：乡村数字经济着眼解决“三农”实际问题,焕发出农民消费扩容和结构升级新活力。现有文献鲜少综合考察乡村数字经济对农民消费扩容提质的双效应,对消费水平和消费结构之间的关系也较少关注。利用2013—2020年30个省的面板数据,分析乡村数字经济对农民消费“量”和“质”的双重影响,并通过门槛效应、中介效应对影响机制进行探索,结果表明:乡村数字经济能够显著提升农民消费水平和结构。乡村数字经济对农民消费水平的边际促进效应呈现出增强的趋势。从乡村数字经济影响农民消费结构的作用机制来看,需求层面表现为增加农民收入,供给层面表现为促进乡村产业振兴和提升公平性。异质性研究发现乡村数字经济对东部地区农民消费水平和消费结构的促进程度更强。此外,农民消费水平是影响消费结构的又一重要因素,且乡村数字经济能够通过提升农民消费水平促进消费结构升级。研究深化了乡村数字经济影响农民消费的理解,为农民消费增量提质提供了政策启示。The rural digital economy focuses on solving the practical problems of“agriculture,rural areas and farmers”,and radiates new vitality of farmers’consumption expansion and structural upgrading.The existing literature rarely comprehensively investigates the dual effects of rural digital economy on the expansion and quality improvement of farmers’consumption,and pays less attention to the relationship between consumption level and consumption structure.Based on the panel data of 30 provinces from 2013 to 2020,this paper analyzes the dual impact of rural digital economy on the“quantity”and“quality”of farmers’consumption,and explores the impact mechanism through threshold effect and intermediary effect.The results show that rural digital economy can significantly improve the level and structure of farmers’consumption.The marginal promotion effect of rural digital economy on Farmers’consumption level shows an increasing trend.From the perspective of the mechanism of the impact of rural digital economy on Farmers’consumption structure,the demand level is to increase farmers’income,and the supply level is to promote the revitalization of rural industry and improve fairness.The heterogeneity study found that the rural digital economy has a stronger promotion on the consumption level and consumption structure of farmers in the eastern region.In addition,farmers’consumption level is another important factor affecting consumption structure,and rural digital economy can promote the upgrading of consumption structure by improving farmers’consumption level.The study deepens the understanding of the impact of rural digital economy on Farmers’consumption,and provides policy implications for the incremental improvement of farmers’consumption.

关 键 词：乡村数字经济 农民消费水平 农民消费结构 数字消费 乡村振兴 

分 类 号：F49[经济管理—产业经济] F328