移动终端接入对涉农信息搜索行为偏误的影响研究  

A Study on the Impact of Mobile Terminal Access on Agricultural Information Search Behavior Biases

作　　者：欧阳慧 黄小勇[1] 陈怀冰 Ouyang Hui;Huang Xiaoyong;Chen Huaibing(School of Finance,Jiangxi Normal University,Nanchang,330022;School of Business,Jiangxi Normal University,Nanchang,330022)

机构地区：[1]江西师范大学财政金融学院,南昌330022 [2]江西师范大学商学院,南昌330022

出　　处：《珞珈管理评论》2024年第6期38-56,共19页Luojia Management Review

基　　金：国家社科基金青年项目“数字乡村建设与城乡要素流动的协同机理和实现路径研究”(项目批准号:20CJY038)。

摘　　要：随着信息技术深度发展和终端设备成本持续下降,农村居民经历了从传统互联网到移动互联网的“直接过渡”,这一社会现象是加剧还是缓解了城乡数字鸿沟?本文从一个全新的视角参与讨论,考察移动终端接入如何影响涉农信息搜索的行为偏误。研究发现,移动终端接入会对涉农信息搜索行为偏误产生正负两种影响,且表现出一定的异质性规律:若是信息素养较弱的主体或信息密度较小的客体,影响为负;若是信息素养较强的主体或信息密度较大的客体,影响为正。进一步的机理研究还为利用城镇化、土地流转、教育培训等途径缓解数字鸿沟提供了新的证据。With the deep development of information technology and the continuous decline of the cost of terminal devices,rural residents have experienced a direct transition from traditional Internet to mobile Internet.This social phenomenon has either exacerbated or alleviated the digital divide between urban and rural areas.This article participates in the discussion from a new perspective by studying the impact of mobile terminal accessing on the behavior biases of agricultural information searching.The research finds that mobile terminal accessing has two opposite effects on behavior biases in agricultural information searching,and these effects exhibit some heterogeneous regularities:if the subject has weaker information literacy or the object has larger information density,the effect is negative;if the subject has stronger information literacy or the object has smaller information density,the effect is positive.Further research on the mechanism also provides new evidence for alleviating the digital divide through channels such as urbanization,land transfer,education and training.

关 键 词：移动互联网 数字鸿沟 信息搜索 行为偏误 数字乡村 

分 类 号：F326[经济管理—产业经济]