朱仙镇木版年画艺术文化基因解析与活化设计创新  

Resolution and Activation of Zhuxian Town Woodblock New Year Paintings Art Cultural Gene

作　　者：朱睿博[1] ZHU Ruibo(Luoyang Institute of Science and Technology,Henan Luoyang 471003,China)

机构地区：[1]洛阳理工学院,河南洛阳471003

出　　处：《包装工程》2024年第22期222-231,共10页Packaging Engineering

基　　金：2023年河南兴文化工程文化研究专项项目(2023XWH089)。

摘　　要：目的为更好地让朱仙镇木版年画艺术创新符合现代审美需求,促使文化的用途变得更广泛。方法以“文化基因”视角切入,以“生物基因反求思维”为路径。首先,对朱仙镇木版年画人物形态因子进行深入挖掘;其次,通过纵向时间、横向空间层次的基因识别原则对年画艺术进行“显性基因-隐性基因”的提取与分析;最后,依据“人-物-地”的设计要素构建逻辑,针对不同群体调研,从朱仙镇木版年画艺术文化基因中筛选核心设计要素。结果结合朱仙镇木版年画艺术的显性与隐性基因中“形”“神”的设计要素,通过传统艺术实践结合VI设计的方式,使展览成为年画艺术创新与文化传承的载体。结论文化基因视角下的朱仙镇木版年画艺术设计创新促进了传统文化的活化,发挥着民间美术融入现代艺术的作用与价值,使两者间可有机融合和共同发展。The work aims to better align the artistic innovation of Zhuxian Town woodblock New Year paintings with modern aesthetic needs and promote the wider use of culture.Starting from the perspective of"cultural genes"and taking"reverse thinking of biological genes"as the path,this study first delved into the morphological factors of the characters in Zhuxian Town woodblock New Year paintings.Secondly,the dominant and recessive genes of New Year painting art were extracted and analyzed through the principles of gene recognition at the vertical temporal and horizontal spatial levels.Finally,based on the design elements of"people,objects,and places",a logic was constructed,and core design elements were selected from the artistic and cultural genes of woodblock New Year paintings in Zhuxian Town through research on different groups.By combining the design elements of"form"and"spirit"in the explicit and implicit genes of Zhuxian Town woodblock New Year painting art,and combining traditional art practice with VI design,the exhibition became a carrier of innovation and cultural inheritance in New Year painting art.The innovative design of Zhuxian Town wood-block New Year paintings from the perspective of cultural genes promotes the revitalization of traditional culture,plays the role and value of integrating folk art into modern art,and makes the two organically integrated and developed together.

关 键 词：朱仙镇木版年画艺术 文化基因解析 展览VI 活化设计创新 

分 类 号：TB482[一般工业技术—包装工程]