过“洋节”的认知变迁:当代青年的节庆狂欢与传统节日期待研究  

Cognitive Transformation of Celebrating Foreign Festivals:A Study on Contemporary Youth’s Festive Carnival and Expectations of Traditional Festivals

作　　者：隗静秋 王昊祥 孙玉豪 KUI Jing-qiu;WANG Hao-xiang;SUN Yu-hao(School of Publishing,Communication University of Zhejiang,Hangzhou 310018,China;School of Journalism and Communication,Communication University of Zhejiang,Hangzhou 310018,China)

机构地区：[1]浙江传媒学院出版学院,杭州310018 [2]浙江传媒学院新闻与传播学院,杭州310018

出　　处：《山东青年政治学院学报》2024年第6期101-109,共9页Journal of Shandong Youth University of Political Science

基　　金：故宫博物院第二期开放课题基金项目“文化传播何以‘雁过留声’:盘活存量与做优增量的故宫文化传播路径探索”;龙湖-故宫文化基金;北京故宫文物保护基金会公益资助

摘　　要：借助SnowNLP情感分析和BTM主题模型,以微博平台用户关于上海万圣节的讨论文本为分析对象,探索文化自信背景下青年的“洋节”参与实践。研究发现,网民对青年参与“洋节”的态度呈现显著正面倾向,认为“洋节”狂欢满足了青年的情感宣泄与情感连接需求;上海万圣节的讨论集中在节庆氛围、情感参与、娱乐内核、文化包容、消费主义和中国化六个方面,反映出网民对于“洋节”狂欢的多维认知;情感分析与主题分析昭示青年对节日文化中氛围和平等的期待。这为中国传统节日文化的传播带来启示,即节日媒介要发挥作为心理安全场、代际沟通场和文明互鉴场的功用,促进中国传统节日文化的创造性转化与创新性发展。With the promotion of cultural power policies,Chinese youth’s cultural confidence has steadily increased,making it difficult for traditional critical narratives to capture the complexity of youth participation in foreign festivals.This study employs SnowNLP sentiment analysis and the BTM topic model to analyze Weibo users’discussions of Halloween in Shanghai,aiming to explore youth practices of participating in foreign festivals under the backdrop of cultural confidence.The findings reveal that public attitudes toward youth participation in foreign festivals show a significantly positive tendency,suggesting that these festive celebrations satisfy young people’s need for emotional release and connection.Discussions of Halloween in Shanghai focus on six aspects:festive atmosphere,emotional engagement,entertainment core,cultural inclusivity,consumerism,and Sinicization,reflecting a multi-dimensional understanding of celebrating foreign festivals.Sentiment and topic analyses indicate that the youth harbor expectations of atmosphere and equality in festival cultures,providing guidance for promoting Chinese traditional festival culture.The media should act as a platform for psychological safety,intergenerational communication,and cross-civilizational exchange,facilitating the creative transformation and innovative development of Chinese traditional festival culture.

关 键 词：转文化传播 当代青年 过“洋节” 传统节日 节日期待 

分 类 号：C913.5[经济管理]