黄梅戏数字化传播的价值挖掘、问题审视及路径转型  

Value Mining,Problem Examination and Path Transformation of the Digital Dissemination of Huangmei Opera

作　　者：陈昌文 刘畅 CHEN Chang-wen;LIU Chang(School of Literature Art and Media,Tongling University,Tongling Anhui 244061,China)

机构地区：[1]铜陵学院文学与艺术传媒学院,安徽铜陵244061

出　　处：《铜陵学院学报》2024年第5期68-71,80,共5页Journal of Tongling University

基　　金：安徽省哲学社会科学规划项目“新世纪以来黄梅戏发展研究”(AHSKY2020D114)。

摘　　要：为探索如何利用数字技术推动国家非物质文化遗产黄梅戏的数字化传播,解决其在保护与传承中面临的问题,文章对黄梅戏的数字化现状进行分析,明确了黄梅戏数字化传播面临的具体问题,如数字鸿沟致使部分群体无法充分享受数字化成果;平台建设不完善,影响传播效果;内容更新不及时,难以吸引受众;版权保护问题突出等。基于此,提出应与数字媒体技术有效融合,包括资源共享、建设高品质数字平台、开拓新媒体渠道、打造黄梅戏IP等方法,构建黄梅戏数字化传播路径,更好地推动黄梅戏艺术在现代社会的传承与发展。In order to explore how to use digital technology to promote the digital dissemination of Huangmei Opera and solve the problems it faces in its protection and inheritance,the article analyzes the current digital status of Huangmei Opera and clarifies the specific dilemmas faced by the digital dissemination of Huangmei Opera,such as the digital divide leading to the inability of some groups to fully enjoy the results of digitization;the incomplete construction of the platform affecting the dissemination effect;the untimely updating of the content making it difficult to attract the audience;copyright protection problems damaging the rights and interests of artists,etc.In this regard,it should be effectively integrated with digital media technology,including resource sharing,building high-quality digital platforms,exploring new media channels,creating Huangmei Opera IP and other methods,to build a digital communication path of Huangmei Opera,and better promote the inheritance and development of Huangmei Opera art in modern society.

关 键 词：数字化 黄梅戏 数字化版权 

分 类 号：J617[艺术—音乐]