浅析网络直播营销珠宝玉石的质量监管  

Analysis of Quality Supervision of Jewelry and Jade Products in Online Live Streaming Marketing

作　　者：方亭 李玏 董平飞 蔡薇 王金砖 FANG Ting;LI Le;DONG Pingfei;CAI Wei;WANG Jinzhuan(Nanjing Institute of Product Quality Inspection,Nanjing 210019,China)

机构地区：[1]南京市产品质量监督检验院[南京市质量发展与先进技术应用研究院],江苏南京210019

出　　处：《品牌与标准化》2024年第6期133-135,共3页

摘　　要：本文指出网络直播营销珠宝玉石的质量监管存在利用标准不统一、以次充好、利用人工处理品或仿制品冒充天然珠宝玉石、伪造检测证书、消费者缺乏维权意识等问题,并对加强网络直播营销珠宝玉石质量监管提出建议,切实保护消费者权益,促进行业健康发展。This article points out that there are problems in the quality supervision of jewelry and jade in online live streaming marketing,such as using inconsistent standards to pass off inferior products,using artificially processed or imitated products to impersonate natural jewelry and jade,forging testing certificates,and consumers lacking awareness of rights protection.Suggestions are also put forward to strengthen the quality supervision of jewelry and jade in online live streaming marketing,effectively protecting consumer rights and promoting the healthy development of the industry.

关 键 词：珠宝玉石 网络直播营销 质量监管 

分 类 号：G206[文化科学—传播学] F724.6[经济管理—产业经济] F426.8F203