“平台依附”时代的新闻自主:人工智能如何重塑新闻业生态  

Journalistic Autonomy in the Era of Platform Dependency:How Artificial Intelligence is Reshaping the Future of Journalism

作　　者：史安斌[1] 刘勇亮 SHI An-bin;LIU Yong-liang

机构地区：[1]清华大学新闻与传播学院,北京100084 [2]荷兰阿姆斯特丹大学传播学院,阿姆斯特丹1012BH

出　　处：《未来传播》2024年第5期24-30,137,共8页Future Communication

摘　　要：人工智能正在重塑新闻、平台与用户的关系,再造新闻业的未来。基于制度同构的理论视角,对中国、美国、荷兰媒体在2022年11月至2024年3月发布的有关新闻业和人工智能的新闻报道进行主题分析,探索人工智能影响下新闻机构和平台公司的关系。伴随着人工智能技术的发展,平台公司对新闻机构的控制扩展到了内容、渠道和新闻生产三个层面;同时,新闻机构也通过自建平台、多模态新闻和版权保护的方式展开“去依附”的自救;新闻用户一方面面临着新闻过载的挑战,另一方面也参与了新闻再生产和新闻消费设备的革新。在技术影响下,新闻与平台的关系变革是新闻业参与和抗争制度重构的过程。Artificial intelligence is reshaping the relationships among journalism,platform companies,and news users,thereby reconstructing the future of journalism industry.This study,grounded in the theoretical perspective of institutional isomorphism,employed thematic analysis to interpret news reports on journalism and artificial intelligence published by media in China,the United States,and the Netherlands from November 2022 to March 2024.We analyzed the impact of artificial intelligence on the relationship between news organizations and platform companies.Results show that,with the development of AI technologies,platform companies have extended their control over news organizations to encompass content,distribution channels,and news production processes.Simultaneously,news organizations are engaging in"de-dependency"self-preservation by building their own platforms,adopting multimodal journalism,and implementing copyright protection measures.News users,while facing the challenge of news overload,are also participating in the reproduction of news and the innovation of news consumption devices.The transformation of the relationship between journalism and platforms under the influence of technology is a process of institutional reconstruction involving participation and resistance from the journalism industry.

关 键 词：智能传播 新闻生产 自动化新闻 去新闻化 制度重构 

分 类 号：G21[文化科学—新闻学]