网络直播应用于健康知识科普的优势及策略研究  

Effect of live streaming on health literacy popularization

作　　者：赵莞 王婧[1] 张光子 ZHAO Wan;WANG Jing;ZHANG Guangzi(The Fifth Affiliated Hospital of Guangzhou Medical University,Guangzhou 510700,China)

机构地区：[1]广州医科大学附属第五医院,广东广州510700

出　　处：《现代医院》2024年第11期1773-1775,共3页Modern Hospitals

基　　金：广东省工程技术研究中心(2023A174)。

摘　　要：在建设“健康中国”、提高全民健康素养的背景下,医疗机构和医务人员是无可替代的健康知识科普主力军,许多医务人员已尝试通过短视频、直播等新媒体形式开展科普工作。以直播形式进行健康科普教育具有即时、交互、丰富传播内容、提供情感陪伴的作用。为进一步发掘直播的优势,提高科普效果,医务人员需要做好信息传播把关人,并通过分析受众需要、修炼直播技巧、建立反馈机制、借力大型平台资源等方式提高科普知识传播效能,助力提升全民健康素养。The"Healthy China Initiative"highlights the role of medical institutions and personnel in promoting health literacy.Many healthcare providers have tried to put into practice the means such as online videos and live streaming.Live streaming for popularization of health literacy education demonstrates its strengths in interacting instantly,enriching communication content,and providing emotional companionship.To enhance the advantages of live streaming and improve health literacy education popularization,medical personnel should check information communication and improve the efficiency of knowledge spreading and health education by analyzing audience needs,cultivating live streaming skills,establishing feedback mechanisms,and leveraging large-scale platforms to help improve the health literacy of all the people.

关 键 词：直播 健康科普 健康中国 医务人员 

分 类 号：R193.2[医药卫生—卫生事业管理] G206.3[医药卫生—公共卫生与预防医学]