山地康养旅游市场分异与运营模式匹配:以长三角为例  

Differentiation and Operation Model Matching of Mountain Wellness Tourism Market:Taking the Yangtze River Delta as an Example

作　　者：邹光勇 刘娟 彭芳[2] ZOU Guangyong;LIU Juan;PENG Fang(School of Hotel Management,Shanghai Business School,Shanghai 201400;School of Economics and Management,Minzu Normal University of Xingyi,Xingyi Guizhou 562400)

机构地区：[1]上海商学院酒店管理学院,上海201400 [2]兴义民族师范学院经济贸易学院,贵州兴义562400

出　　处：《兴义民族师范学院学报》2024年第5期61-68,共8页Journal of Minzu Normal University of Xingyi

摘　　要：在梳理康养旅游市场基本内涵特征基础上,以我国经济发达,康养市场需求旺盛的长三角地区为研究对象,以高端、中高端和中端的典型山地康养旅游市场差异及运营配套为典型来归纳山地康养旅游市场开发规律。研究得出康养旅游市场需求分异特征与配套运营典型模式,并以此为基础提出不同档次康养旅游市场开发建议,从而为人们日益增长的对高端康养产品的需要和不平衡不充分的康养产业发展之间的矛盾关系提供一个分析思路和历程启示。Based on sorting out the basic connotation characteristics of the wellness tourism market,this article takes the Yangtze River Delta region in China,which has a developed economy and strong demand for wellness markets,as the research object.It summarizes the development laws of the mountain wellness tourism market by taking the differences and operational support of typical high-end,high-mid-end,and mid-end mountain wellness tourism markets as typical examples.This study identifies the differentiated characteristics of demand in the wellness tourism market and typical models of supporting operations,and based on this,proposes development suggestions for different levels of wellness tourism markets.This provides an analytical approach and process inspiration for the contradiction between the growing demand for high-end wellness products and the unbalanced and insufficient development of the wellness industry.

关 键 词：山地康养 长三角 旅游市场 运营模式 

分 类 号：F592.7[经济管理—旅游管理] F719[经济管理—产业经济]