A Study on the Influence of Network Service Platforms on Increasing Income of Strawberry Growers in the Context of New Media  

作　　者：Qingyu ZHANG Yilin CHENG Yanqiong PENG Sha LIU 

机构地区：[1]Jiangsu Vocational College Agriculture and Forestry,Jurong 212400,China

出　　处：《Agricultural Biotechnology》2024年第5期93-97,共5页农业生物技术（英文版）

摘　　要：With the rapid development of new media,the role of network service platforms in various fields is becoming increasingly prominent.In the agricultural field,network service platforms under the background of new media have brought new opportunities and challenges to strawberry growers.This paper conducted in-depth research on the impact of network service platforms on strawberry growers'income in the context of new media.Firstly,the concepts and characteristics of new media and network service platforms,as well as the theoretical basis of farmers'income increase,were explained.Then,the current application of network service platforms in strawberry cultivation was analyzed,including the cognition and use of the platform by strawberry growers,and the service content provided by the platform,such as market information push,technical guidance and training,and sales channel expansion.The influence mechanism of network service platforms on strawberry growers'income was deeply discussed,mainly reflected in reducing information asymmetry,enhancing product added value,and expanding sales channels.In summary,the network service platform under the background of new media provides strong support for strawberry growers'income increase,but still needs to be continuously improved and developed to better serve agricultural production and farmers'income increase.

关 键 词：New media CONSUMPTION Rural e-commerce 

分 类 号：S668.4[农业科学—果树学]