中医药文化与旅游业融合发展:内在机理、现实挑战与推进策略  

Intrinsic Mechanisms and Realistic Challenges plus Promotion Strategies in Integrated Development of Traditional Chinese Medicine Culture and the Tourism Industry

作　　者：吴海波[1] 张泉 Wu Haibo;Zhang Quan(School of Economics and Management,Jiangxi University of Chinese Medicine,Nanchang 330004,China)

机构地区：[1]江西中医药大学经济与管理学院,江西南昌330004

出　　处：《洛阳师范学院学报》2024年第9期57-60,共4页Journal of Luoyang Normal University

基　　金：江西省智库研究一般项目(23ZK31)。

摘　　要：将中医药文化与旅游业深度融合,打造“医药养游一体化”的中医药健康旅游产品,走独具特色的旅游发展之路,不仅能够满足游客多样化的旅游服务需求,还有助于传承中医药文化,推动旅游业转型升级,实现旅游业高质量发展。当前,中医药文化与旅游业的融合还存在着融合开发不深入、融合主题不明确、融合模式不清晰等现实问题。为此,要积极构建“中医药+温泉”“中医药+森林”“中医药+河湖”等独具特色的中医药文化与旅游业融合发展模式,通过深化融合程度、优化融合路径、创新融合主题、健全体制机制,大力推进中医药健康旅游示范基地、示范项目及示范产品建设,推动旅游业高质量发展取得新成效、实现新突破。It presents important significance for the tourism development with unique characteristics by deeply integrating traditional Chinese medicine culture with the tourism industry to supply the“integrated medicine and health tourism”products.This not only meets the diverse needs of visitors in tourism service but also helps to inherit traditional Chinese medicine culture to promote the transformation and upgrading for high-quality tourism development.Currently,the integration of traditional Chinese medicine culture and the tourism industry still faces practical issues such as insufficient depth of integration and unclear integration themes and models.This research suggests that we should actively construct six distinctive integrated development models between traditional Chinese medicine culture and the tourism industry,namely“traditional Chinese medicine+hot springs”,“traditional Chinese medicine+forests”,“traditional Chinese medicine+rivers and lakes”,“traditional Chinese medicine+wetlands”,“traditional Chinese medicine+famous mountains,”and“traditional Chinese medicine+salt baths”.With these measures,we can promote the construction of traditional Chinese medicine health tourism demonstration bases and projects plus products for breakthroughs in the high-quality development of the tourism industry by deepening the degree of integration,optimizing integration pathways,innovating integration themes,improving institutional mechanisms,and refining integration policies.

关 键 词：中医药文化 健康旅游 融合发展 内在逻辑 模式构建 

分 类 号：F592[经济管理—旅游管理]