非遗数字化:汉绣美学融入动画视觉设计的方法研究  

Digitization of ICH:Research on the Method of Integrating the Aesthetics of Chinese Embroidery Costumes into Modern Design

作　　者：刘偲佳 LIU Sijia(Wuhan University of Technology,430070 Wuhan Hubei)

机构地区：[1]武汉理工大学,湖北武汉430070

出　　处：《设计艺术研究》2024年第5期57-61,共5页Design Research

基　　金：“原动力”中国原创动漫出版扶持计划项目(20202s0018)。

摘　　要：非物质文化遗产(非遗)现代化的关键趋势,是传统文化与现代设计理念的结合。在此过程中,在弘扬民族文化精神方面,作为一种新兴的文化媒介,数字动画的潜力尤其显著。动画创作必须以深入了解非遗文化为基础,将传统与现代元素有机融合,这不仅解决了动画作为非传统教育工具在传播民族文化中的挑战,而且能丰富其表现力和内涵。通过深入研究汉绣的图案、色彩、材料等特点,结合现代动画审美和市场需求,用创新的设计手法和表现形式,来提升动画在呈现中国文化内涵方面的深度,使其在审美层面上展现出更加丰富的视觉价值。同时,它也满足了观众对个性化和时尚化中国动画视觉设计的需求。The fusion of traditional culture and modern design principles is crucial for the modernization of intangible cultural heritage(ICH).Digital animation,as a new cultural medium,is particularly effective in promoting national cultural spirit.Successful animation creation requires a deep understanding of ICH,blending traditional and modern elements seamlessly.This approach not only overcomes challenges in cultural dissemination through animation but also enhances its expressiveness.Fashion is the innovation that brings about by adding materials such as Han decoration,color,and materials with the modern animation of aesthetics and the market demand;this not only makes the animation more vivid,but also has the demand of a personalized and fashionable Chinese animation,so as to create new cultural expression standards;and also enriches the animation of the animation to the visual appeal of the animation.

关 键 词：汉绣美学 数字化 传承与创新 动画视觉设计 

分 类 号：J5[艺术—艺术设计]