基于语义差分法和模糊综合评价法的校园吉祥物创新设计方法研究  

Research on Innovative Design of Campus Mascots Based on Semantic Differential and Fuzzy Comprehensive Evaluation

作　　者：欧阳武旻 杨静[2] 王萌 OUYANG Wumin;YANG Jing;WANG Meng(City University of Macao,999078 Macao China;South China University of Technology,510006 Guangzhou Guangdong)

机构地区：[1]澳门城市大学,中国澳门999078 [2]华南理工大学,广东广州510006

出　　处：《设计艺术研究》2024年第5期68-73,共6页Design Research

摘　　要：研究目的在于探究满足用户感性需求的校园吉祥物设计,提升满意度及认同感,丰富校园文化建设。首先,通过调查分析等方式确定现有校园吉祥物的典型样本及关键感性词汇;其次,运用语义差分法量化用户的感性认知,结合因子分析及主成分分析提取主要词汇,并以华南理工大学的铭诚书院为对象开展设计实证;最后,结合模糊综合评价法验证实践可行性及满意度。通过提取用户对校园吉祥物的感性认知,可引导设计者更全面了解用户感性需求,设计更易于被接受、贴近预期满意度的校园吉祥物,增强师生认同感及校园文化影响力,为校园吉祥物提供创新设计思路。The study aims to create campus mascots that cater to emotional needs,boost satisfaction and identity,and enhance campus culture.Initially,existing mascots were analyzed through surveys and other methods to identify key features and words.Then,user perception was quantified using semantic difference and key words were extracted through analysis.A design demonstration was carried out at Mingcheng Academy of South China University of Technology.Lastly,a fuzzy comprehensive evaluation was conducted to assess practicality and satisfaction.By understanding user perceptions of mascots,designers can create designs that are better accepted and meet desired expectations,fostering a stronger sense of identity and promoting campus culture.This study aims to provide innovative ideas for campus mascot design.

关 键 词：感性需求 校园吉祥物 语义差分法 模糊综合评价 

分 类 号：J504[艺术—艺术设计]