社交媒体用户虚假自我披露行为的认同机理、现实危机及其消解  

The Identification Mechanism,Reality Crisis and Its Solution of False Self-disclosure Behavior of Social Media Users

作　　者：李奕扉 王协舟[1,2] Li Yifei;Wang Xiezhou(School of Public Administration,Xiangtan University,Hu’nan,411105;Information Resources Management and Intellectual Property Research Base of Xiangtan University,Hu’nan,411105)

机构地区：[1]湘潭大学公共管理学院,湖南411105 [2]湘潭大学信息资源管理与知识产权研究基地,湖南411105

出　　处：《情报资料工作》2024年第6期59-65,共7页Information and Documentation Services

基　　金：湖南省哲学社会科学基金项目“社交媒体用户虚假自我披露成因及其干预机制研究”(项目编号:23JL007)的阶段性研究成果。

摘　　要：[目的/意义]虚假自我披露行为能对受众认知、情感与决策产生直接且显著的消极影响,有必要探讨其认同机理与现实危机。[方法/过程]基于行为参与方期望回报类型,分析主体为追寻线上社会资本,如何利用数字化身给予受众拟态亲密感;受众为实现虚拟共生关系,如何执行情感劳动推动主体依赖;媒介为圈集平台私域流量,如何利用算法推荐干预受众信息接收来源,引导主体信息内容生产秩序,强化心理契约刺激主体内容生产体量。[结果/结论]针对主体认同混乱、受众情感演绎、环境假性共识等危机,宜从主体树立情境自我意识、受众维护情感表达边界、媒介贯彻信息分配正义三方面实现虚假自我披露危机消解。[Purpose/significance]False self-disclosure behavior can have a direct and significant negative impact on audience's cognition,emotion and decision-making,and it is necessary to explore its recognition mechanism and crisis.[Method/process]Based on the type of expected reward by the participants,the paper analyzes how the subject uses the digital body to give the audience a sense of mimetic intimacy in order to pursue online social capital;how the audience performs emotional labour to promote the subject's dependence in order to realise virtual symbiotic relationships;how the media uses algorithmic recommendations to intervene in the audience's information reception sources,guide the subject's information content production order,and strengthen the psychological contract to stimulate the subject's content production volume in order to gather private traffic on the platform production volume.[Result/conclusion]For the crises of subject identity confusion,audience emotional interpretation,and environmental false consensus,it is appropriate to realize the dissolution of false self-disclosure crisis from three aspects:the subject establishes situational self-consciousness,the audience maintains the boundaries of emotional expression,and the media implements the justice of information distribution.

关 键 词：虚假自我披露 用户自我披露 社交媒体 

分 类 号：D922.16[政治法律—宪法学与行政法学] G206[政治法律—法学]