银幕城市与视觉奇观:3D裸眼屏幕对城市空间的冲击及重塑  

Screen City and Visual Spectacle:the Impact and Remodeling of 3D Naked Eye Screens in Urban Space

作　　者：杨扬 殷晓秋 YANG Yang;YIN Xiaoqiu

机构地区：[1]北京航空航天大学人文与社会科学高等研究院,北京100191

出　　处：《城市发展研究》2024年第10期I0022-I0025,共4页Urban Development Studies

基　　金：国家社科基金一般项目“数智时代我国儿童出版产业高质量发展的机理与路径研究”(23BXW099)。

摘　　要：随着3D裸眼屏幕陆续进入各个城市,大大延伸了建筑的实用功能,重构了当代城市的文化交往形态,基于其播放的广告可以带来更加丰富的细节和更加深刻的情感体验,极大地提升了品牌的知名度。但目前3D裸眼屏幕存在内容制作成本高、最佳视点有限、资源耗费大与光污染严重等发展障碍,未来需要多方协同合作、持续发力,让3D裸眼屏幕切实服务于城市的可持续发展与人民的切身利益。The gradual deployment of 3D naked eye technology in urban settings not only significantly expands the practical functions of architectures but also deeply restructures the modes of cultural interaction in contemporary cities.By presenting rich details and deep emotional experiences in advertising,3D naked eye screens notably enhance brand visibility.However,they face challenges such as high content production costs,limited optimal viewing angles,significant resource consumption,and severe light pollution.Therefore,concerted and ongoing efforts are essential for 3D naked eye screens to truly support sustainable urban development and welfare in the nearfuture.

关 键 词：3D裸眼技术 城市屏幕 媒体建筑 公共空间 视觉传播 

分 类 号：G206.3[文化科学—传播学]