讲好中国故事的文化叙事研究  

Cultural Narrative Research on Telling Chinese Stories

作　　者：白菊 秦枫 BAI Ju;QIN Feng(School of Law,Huainan Normal University,Huainan,Anhui 232038,China;School of Journalism and Communication,Anhui Normal University,Wuhu,Anhui 241002,China)

机构地区：[1]淮南师范学院法学院,安徽淮南232038 [2]安徽师范大学新闻与传播学院,安徽芜湖241002

出　　处：《安徽理工大学学报（社会科学版）》2024年第5期79-87,共9页Journal of Anhui University of Science and Technology:Social Science

基　　金：国家社会科学基金项目:移动短视频内容生产与传播的价值引导研究(20BH152);安徽省高校科研重点项目:一带一路背景下丝绸之路文化内容“走出去”研究(2022AH051539)。

摘　　要：在文化竞争力重要性日益提升的今天,讲好中国故事成为提升中华文化竞争力的重要途径。文化叙事是讲好中国故事的重要手段,目前在文化叙事方面存在素材选择不当、故事呈现不合理等问题。研究发现:中国传统文化原型素材是讲好中国故事的源泉,以优秀的原型素材为基础,借助中观和微观层面的细部叙事,可以传达宏观的、整体的中国价值观和中国理念。讲好中国故事需融入到国际化语境当中,相关文化内容的生产不仅需要具有民族的独特性,同时也需要能够引起大众广泛的情感共鸣,这样才能推进中国元素的世界化、国际化表达,拉近中国故事和世界人民的距离,实现中国声音的有效传播。In an era where the importance of cultural competitiveness is on the rise,telling Chinese stories well has become an important way to enhance Chinese cultural competitiveness.Cultural narrative is an important means to tell a good Chinese story.At present,there are problems such as improper selection of materials and unreasonable presentation of stories in cultural narrative.The research finds that the archetypal material of Chinese traditional culture is the source of telling Chinese stories well.Based on the excellent archetypal material,the macro and overall Chinese values and Chinese ideas can be conveyed with the help of meso-level and micro-level detailed narration.To effectively tell the story of China,it is essential to contextualize it within an international framework.The production of cultural content should not only reflect distinct national characteristics,but also resonate broadly with global audiences.By fostering both unique national identity and widespread emotional engagement,we can enhance the globalization and international expression of Chinese elements.This approach will bridge the gap between Chinese narratives and global audiences,thereby facilitating the effective dissemination of China′s voice on the world stage.

关 键 词：故事 讲故事 文化叙事 文化原型 文化传播 

分 类 号：G206[文化科学—传播学] G122