媒介地理学视角下的城市网红消费空间感知与建构——以长安十二时辰主题街区为例  

Perception and Construction of Urban Net Celebrity Consumption Space from the Perspective of Media Geography:A Case Study of Chang'an Theme Street of Twelve Double-hour Periods

作　　者：梁璐[1] 焦瑛 李九全[1] 甘雅婷 杨晚月 LIANG Lu;JIAO Ying;LI Jiuquan;GAN Yating;YANG Wanyue(School of Tourism&Research Institute of Human Geography,Xi'an International Studies University,Xi'an 710128,Shaanxi,China)

机构地区：[1]西安外国语大学旅游学院/人文地理研究所,陕西西安710128

出　　处：《经济地理》2024年第10期205-213,223,共10页Economic Geography

基　　金：陕西省社会科学基金项目(2022R019);陕西省创新能力支撑计划——软科学研究计划一般项目(2023-CX-RKX-167)。

摘　　要：媒介地理学通过探讨“人—媒介—地理”的相互关系及互动规律为分析媒介情境中的城市空间提供了独特的研究视角。智媒时代下,媒介成为建构和传播城市空间形象的关键角色,媒介的空间实践开辟了人们感知空间的新方式,促使形成新的时空关系和社会关系。文章以长安十二时辰主题街区为例分析消费者的空间感知,探究媒介在城市网红消费空间表征与建构过程中发挥的作用。研究发现:(1)消费者对街区的空间感知主要集中在实体空间、唐风文化、空间主体、个人体验和网络媒介5个维度。(2)不同空间主体的共同参与完成了街区的空间建构,媒介在此过程中发挥了重要作用。(3)媒介在增强空间“可见性”的同时弱化了“真实性”,消费者过度模仿的空间实践可能会将空间异化为拍照的背景板,使部分空间失去原有的价值。Media geography provides a unique research perspective for the analysis of urban space in the media context by exploring the interrelationship and interaction law of"people-media-geography".In the era of intelligent media,media has become a key role in constructing and disseminating the image of urban space,and the spatial practice of media has opened up a new way for people to perceive space,and promoted and formed new spatio-temporal and social relations.Taking the Chang'an Theme Street of Twelve Double-hour Periods as an example,this paper analyzes consumers'spatial perception,and explores the role of media in the representation and construction of urban net celebrity consumption space.It's shown that:1)Consumers'spatial perception of Chang'an Theme Street of Twelve Double-hour Periods is mainly concentrated in five dimensions:physical space,Tang Dynasty culture,space subject,personal experience and media means.2)The joint participation of different spatial subjects completes the spatial construction of the street,and the medium plays an important role in this process.3)Media enhances the"visibility"of the space while weakening the"authenticity",and the excessive imitation of the space practice by consumers may alienate the space into a background board for taking pictures,making some spaces lose their original value.

关 键 词：城市网红消费空间 媒介地理学 消费者 新媒体 感知 空间建构 空间生产 

分 类 号：F592[经济管理—旅游管理]