文创产品设计的实然状态与应然路径探究——以我国四地文创雪糕的设计为例  

Exploration into the Actual State and Ideal Path of Cultural and Creative Product Design——Taking the Design of Cultural and Creative Ice Creams in Four Regions of China as Examples

作　　者：王晨煜 Chenyu Wang(School of Art,Design and Fashion,Zhejiang University of Science and Technology,Anji,Zhejiang 313300)

机构地区：[1]浙江科技大学艺术设计与服装学院,浙江安吉313300

出　　处：《教育思想理论研究》2024年第9期63-65,共3页Research on Educational Thought Theory

摘　　要：文创雪糕已然成为当今我国许多旅游胜地和景点及博物场所妇孺皆知的新兴产品,作为文创产品设计的组成之一的文创雪糕其现有状况是否理性与正常是一个应该引起设计者关注的议题。笔者在文中以我国四地的文创雪糕为研究个案,基于文创消费与文化因素进行论述,分析了我国文创雪糕的实然状态,进而指出我国文创产品可持续发展的应然路径。Cultural and creative ice cream has become a well-known emerging product in many tourist destinations,scenic spots,and museums in China today.As one of the components of cultural and creative product design,whether the current situation of cultural and creative ice cream is rational and normal is an issue that should be of concern to designers.In the article,the author takes cultural and creative ice cream from four regions in China as a case study,discusses the actual state of cultural and creative ice cream in China based on cultural and creative consumption and cultural factors,and then points out the necessary path for the sustainable development of cultural and creative products in China.

关 键 词：文创雪糕 设计 文创产品 

分 类 号：J524[艺术—艺术设计]